ProductMarketingManager

THE ROLE WE'RE HIRING FOR Most product marketing job descriptions you'll read this week were written for the world before generative AI ate content production. This one wasn't. Product marketing at Sift is being rebuilt around a thesis: the highest-leverage thing a modern PMM can do is not personally write the pitch deck, the launch one-pager, or the competitive battlecard. It's to build the knowledge systems, agents, and workflows that let the rest of the GTM org produce those artifacts at disproportionate throughput while maintaining our voice, our positioning, and grounded in the most current truth we have about ourselves, our market, and our buyers. We're hiring a Product Marketing Manager, someone whose primary craft is building. You'll work horizontally across all four of Sift's product lines in service of our existing PMMs and the broader Marketing, Sales, and CS organizations. If you've already shipped an internal agent on Glean, Claude, custom GPTs, or anywhere else and you can talk fluently about why your evals matter more than your prompts, keep reading.   WHAT YOU'LL ACTUALLY DO Build the source-of-truth substrate. Audit, organize, and unify what Sift knows about its products, competitors, ICP segments, sales motion, win/loss patterns, and customer language. Decide what lives where, what gets retired, what needs to be created, and what needs to be made machine-readable instead of just human-readable. Ship internal agents that move the needle. Identify the GTM workflows where an agent saves the most hours per week or unlocks the most consistency: competitive Q&A for AEs, first-pass launch briefs, draft messaging for new campaigns, RFP support and build them. Measure adoption and quality. Iterate. Equip the PMM team to operate at higher leverage. Help evolve the product marketing organization to focus less on hand-crafted deliverables and more on activities with strategic importance: sales enablement, message refinement, and researching the competitive lan