Payhawk
fintech
ProductMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Product Marketing Manager at Payhawk. Skills: Product marketing, Go-to-market strategies, Product positioning, Value propositions, Messaging. Lead the creation and optimisation of global cross-functional GTM Pods strategy. Become an expert and centralize understanding of our buying audience (customers & personas)”
What You'll Achieve.
Accelerating commercial growth; Building product-lead brand; Improving win rate; Improving deal velocity; Improving pipeline; Improving adoption; Improving expansion
Industry & Context.
Data-driven decision-maker; Analytical decision-maker; Customer-obsessed decision-maker
Must be able to provide proof of eligibility to work in the country they apply for, Cannot provide visa sponsorship
What They're Looking For.
Must Have
2+ years B2B product marketing or equivalent experience, Experience in B2B SaaS and/or a high-growth startup environment, Highly skilled communicator with deep expertise in writing, storytelling, and live enablement, Track record of transforming complicated concepts into easily digestible and engaging content, including white papers, web pages, videos, ROI calculators, and presentations, Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimization, and market intelligence analysis, Analytical, data-driven and customer-obsessed decision-maker, Humble but ambitious and eager to make an impact
What You'll Do.
Lead the creation and optimisation of global cross-functional GTM Pods strategy
Become an expert and centralize understanding of our buying audience (customers & personas)
Become a market expert for our product
e. g. competitor strengths/weaknesses
target audience pain points
Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience
Oversee the process for creating impactful product positioning
value propositions and messaging
Ensure consistent rollout and iteration of positioning
value propositions and messaging
Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle
Partner with Product to define the product strategy and roadmap based on market and sales insights
Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features
Lead the creation and maintenance of competitive enablement for Sales and Product teams
strategy and execution for new product and feature launches
and continuously iterate across win rate
How You'll Work.
Team & Collaboration
Work closely with product leadership; Strategically lead a team of marketing experts; Collaborate with Marketing and Sales Enablement; Partner with Product; Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment
Communication Scope
Highly skilled communicator; Writing; Storytelling; Live enablement; Transforming complicated concepts into easily digestible and engaging content
Full Job Description
Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us. About the Role We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy— small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-lead brand. You will work closely with product leadership and strategically lead a team of marketing experts. To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a pass
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