Leadership Connect
SaaS
ProductMarketingManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Product Marketing Manager at Leadership Connect. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Focus on brand strategy. Focus on customer acquisition”
Industry & Context.
What You'll Do.
Focus on brand strategy
Focus on customer acquisition
Focus on campaign management
Focus on growth metrics
Full Job Description
## Description Who are we? At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference. Leadership Connect Canada (LCC), a subsidiary of Leadership Connect Inc., is our Canadian entity operating in the province of Quebec. About the Role Reporting to the VP of Marketing, the Product Marketing Manager owns go-to-market strategy and execution—sharpening how we message, package, and deliver Leadership Connect's solutions to market. You'll lead cross-functional efforts across Product, Engineering, Marketing, Sales, and Customer Success, working directly with product managers and team leads to improve our offering through data-driven processes grounded in market feedback. As the connective tissue across the company, you'll rely on collaboration and ownership to succeed. ## Core Functions of the Role Own the go-to-market roadmap, strategy, and execution for product launches Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion Build training materials and lead sales enablement for key launches Produce data-driven market stories, case studies, and product guides, and support webinars that
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