ProductMarketingManager

GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U. S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk. We are looking for a high energy and proven cybersecurity Product Marketing Manager with experience in an information security company or B2B SaaS tech organization. This individual will work closely with subject matter experts and produce value-based messaging, content and collateral that effectively differentiates GuidePoint Security’s offerings in the market and facilitates sales efforts. This role will be part of the corporate marketing team and report to the Director of Product Marketing. The ideal candidate will thrive in a fast-paced environment. This person should be driven by absorbing and learning about every facet of cybersecurity, and passionate about building and communicating the value story and drivers behind products and services. Roles and Responsibilities: Master storyteller – be able to translate the technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems. Drive thought leadership messaging & positioning for assigned offerings. Create differentiated, value-based content and collateral based on understanding both the competition and the buyer personas involved in a purchase decision. Craft compelling Offer messages for use across marketing channels and activities Lead content development and go to market strategy for new and existing offerings. This may include writing or reviewing marketing copy, writing web page copy, sales collateral, blogs, whitepapers and videos – and collaborating with vari