FRESHPAINT
Healthcare
ProductMarketingManager
“Product Marketing Manager at FRESHPAINT. Skills: Product Marketing, Positioning, Messaging, Product launches, Sales enablement. Develop and own clear, differentiated positioning and messaging for key products and use cases. Lead go-to-market planning and execution for product and feature launches that drive pipeline and adoption”
What You'll Achieve.
Translating complex, technical products into clear stories that drive revenue; Motivated by driving pipeline, improving win rates, and increasing adoption; Ensure our launches drive pipeline; Ensure our Sales and CS teams are set up to win; Improve win rates, deal velocity, and ACV; Drive meaningful impact on how our products win in the market; Launches that drive pipeline and adoption; Enable Sales and CS with narratives, talk tracks, and assets that improve win rates, deal velocity, and ACV; Track performance of launches, messaging, and enablement efforts and continuously iterate based on results
Industry & Context.
Enjoy solving messy problems; Identify and address recurring objections and friction points in the sales process
What They're Looking For.
Must Have
5+ years of experience in B2B SaaS product marketing, Proven track record of crafting positioning and messaging that clearly differentiates a product and resonates with target buyers, Experience leading product launches that drive measurable business impact, including pipeline and adoption, Demonstrated success building sales enablement that improves win rates, deal velocity, or ACV, ability to simplify complex technical concepts into clear, compelling narratives, Experience working cross-functionally with Product, Sales, and Marketing in a fast-paced environment, High ownership mindset with a bias toward action and comfort operating in ambiguity, Analytical and outcome-oriented, with a focus on measuring impact and iterating based on results, cross-functional collaboration skills and a reputation as a trusted, go-to partner for PMs, sellers, and marketers., Excellent written and verbal communication skills
Nice to Have
AdTech or MarTech experience, especially in measurement, attribution, or performance marketing, Experience marketing to healthcare audiences or in privacy-sensitive industries, Experience supporting enterprise sales cycles with multiple stakeholders, Familiarity with data infrastructure tools such as CDPs or analytics platforms, Experience at an early-stage or growth-stage startup
What You'll Do.
Develop and own clear
differentiated positioning and messaging for key products and use cases
Lead go-to-market planning and execution for product and feature launches that drive pipeline and adoption
Partner with Product across the full lifecycle to shape roadmap
Enable Sales and CS with narratives
and assets that improve win rates
Identify and address recurring objections and friction points in the sales process through ongoing enablement
Partner with Marketing on campaigns
and storytelling that reinforce our product narrative and generate demand
Gather and synthesize customer
and competitive insights and apply them to messaging
Track performance of launches
and enablement efforts and continuously iterate based on results
Drive alignment across Product
and Marketing to ensure consistent and effective execution
How You'll Work.
Team & Collaboration
Partner closely with Product, Sales, CS, and Marketing to define positioning, lead launches, and ensure our go-to-market efforts actually land in the market.; Partner with Product across the full lifecycle, from shaping roadmap discussions to leading launches and supporting post-launch adoption.; enabling Sales and CS to win more deals by developing clear narratives, addressing objections, and ensuring our messaging consistently lands in real customer conversations.; work closely with Marketing to bring our product stories to market through campaigns and content; Drive alignment across Product, Sales, CS, and Marketing to ensure consistent and effective execution
Communication Scope
Excellent written and verbal communication skills; Translate complex, technical products into clear stories; Develop clear narratives; Shape messaging
Process & Methodology
Lead go-to-market planning and execution for product and feature launches
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