Electric
SaaS
ProductMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Product Marketing Manager at Electric. Skills: Product marketing, Partner marketing, Content strategy, Growth metrics. Lead marketing initiatives. Manage campaigns and materials”
What You'll Achieve.
Accelerate revenue growth; Drive partner adoption; Improve partner adoption; Deliver measurable business impact
Industry & Context.
Problem-solving skills; Analytical thinking; Strategic thinking
What They're Looking For.
Must Have
5+ years experience, Product marketing role, SaaS or tech company, Experience with partner marketing, Experience with channel programs, Creating marketing materials, Technical products and services, Analytical and problem-solving skills, Leverage marketing data, Understand partner ecosystems, Excellent communication skills, Excellent written skills, Excellent presentation skills, Create compelling content, Influence outcomes, Experience creating product led, Sales enablement materials, Proven experience leading, Cross-functional marketing initiatives, Project management skills, Experience in agile marketing, Ability to remove blockers
Nice to Have
Technical proficiency, Familiarity with marketing automation platforms, Familiarity with CRM systems, Familiarity with partner portal technologies
What You'll Do.
Lead marketing initiatives
Manage campaigns and materials
Align with business objectives
Own messaging and positioning
Synthesize product capabilities
Develop compelling narratives
Develop asset portfolio
Create partner pitch decks
Create competitive battle cards
Foster data-driven culture
Leverage competitive analysis
Leverage customer feedback
Leverage campaign data
Inform marketing strategies
Manage product update communications
Prioritize marketing initiatives
Measure campaign effectiveness
Measure product positioning
Align with marketing team
Develop product nurture campaigns
Drive partner customer adoption
Drive platform engagement
Define campaign briefs
Define content requirements
Define success metrics
Collaborate with marketing
Collaborate with design
Collaborate with analytics
Cover messaging frameworks
Cover audience targeting
Align with marketing team
Develop marketing campaigns
Execute marketing campaigns
Ensure timely delivery
Deliver high-impact assets
Build stakeholder relationships
Align marketing initiatives
Deliver enablement materials
Solve positioning challenges
Drive adoption improvements
Provide actionable insights
Manage marketing campaigns
Prioritize content creation
Develop marketing roadmaps
Leverage marketing technology
Design innovative campaigns
Guide team through A/B testing
Guide program optimization
Demonstrate presentation skills
Collaborate with senior management
Collaborate with external partners
Seek ways to improve processes
Improve partner relationships
Improve customer experiences
Foster team development
Deliver measurable impact
Develop partner adoption OKRs
Deliver product marketing OKRs
Optimize campaigns with data
How You'll Work.
Team & Collaboration
Cross-functional teams; Sales, CS, Partner teams; Marketing, design, analytics teams; Senior management; External partners
Communication Scope
Written communication; Presentation skills; Executive presentations
Process & Methodology
Agile project management, Agile marketing methodologies, Project management
Full Job Description
Overview The Product Marketing Manager will lead the strategy and execution for product marketing initiatives and partner go-to-market programs. This position collaborates cross-functionally with Customer Success, Sales, Partner and Marketing teams to create compelling marketing materials, drive partner adoption, and accelerate revenue growth through product positioning. This person needs to be a good writer with a proven track record of translating product insights into compelling content and positioning. What You’ll Do - Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives. - Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption. - Develop and manage a strategic portfolio of assets, including including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win. - Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies. - Manage product update communications to clients and prospects. - Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts. - Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform. - Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting. - Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets. Who You Are - 5+ years of experience in a produc
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