Electric
Marketing
ProductMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Product Marketing Manager at Electric. Skills: Product marketing, Partner marketing, Content creation, Data analysis. Lead cross-functional marketing initiatives. Manage agile projects”
What You'll Achieve.
Build stakeholder relationships; Align marketing with business needs; Deliver enablement materials; Solve positioning challenges; Drive partner adoption improvements; Provide actionable insights; Manage marketing campaigns; Prioritize content creation; Develop marketing roadmaps; Design innovative campaigns; Guide A/B testing; Optimize programs; Collaborate with senior management; Collaborate with external partners; Drive team success; Improve marketing processes; Improve partner relationships; Improve customer experiences; Foster team development; Deliver business impact; Develop partner adoption OKRs; Deliver product marketing OKRs
Industry & Context.
Analytical skills; Problem-solving skills
What They're Looking For.
Must Have
5+ years product marketing, Experience with partner marketing, Experience with channel programs, Experience creating marketing materials for technical products, Experience creating marketing materials for technical services, Experience creating product led materials, Experience creating sales enablement materials, Proven experience leading cross-functional marketing initiatives
Nice to Have
Technical proficiency with marketing automation platforms, Technical proficiency with CRM systems, Technical proficiency with partner portal technologies, Familiarity with marketing automation platforms, Familiarity with CRM systems, Familiarity with partner portal technologies, HubSpot proficiency, Salesforce proficiency
What You'll Do.
Lead cross-functional marketing initiatives
Manage agile projects
Develop marketing campaigns
Develop marketing materials
Align campaigns with objectives
Synthesize product capabilities
Create compelling narratives
Develop strategic asset portfolio
Create partner pitch decks
Create competitive battle cards
Foster data-driven marketing
Leverage competitive analysis
Leverage customer feedback
Leverage campaign data
Inform marketing strategies
Manage product update communications
Prioritize marketing initiatives
Measure partner adoption campaigns
Measure product positioning efforts
Develop product nurture campaigns
Drive partner customer adoption
Drive platform engagement
Define campaign briefs
Define content requirements
Define success metrics
Develop messaging frameworks
Develop audience targeting
Develop marketing campaign lifecycle
Ensure asset delivery
How You'll Work.
Team & Collaboration
Cross-functional teams; Customer Success; Sales teams; Partner teams; Marketing teams; Design teams; Analytics teams; Senior management; External partners
Communication Scope
Written communication; Presentation skills
Process & Methodology
Agile project management, Agile marketing methodologies
Full Job Description
Overview The Product Marketing Manager will lead the strategy and execution for product marketing initiatives and partner go-to-market programs. This position collaborates cross-functionally with Customer Success, Sales, Partner and Marketing teams to create compelling marketing materials, drive partner adoption, and accelerate revenue growth through product positioning. This person needs to be a good writer with a proven track record of translating product insights into compelling content and positioning. What You’ll Do - Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives. - Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption. - Develop and manage a strategic portfolio of assets, including including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win. - Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies. - Manage product update communications to clients and prospects. - Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts. - Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform. - Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting. - Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets. Who You Are - 5+ years of experience in a produc
Applying for this Product Marketing Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about Electric?
Real rants from real employees. Read before you apply.