Cohere
artificial intelligence
ProductMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Product Marketing Manager at Cohere. Skills: product marketing, AI technologies, marketing strategies, product adoption, business growth. developing and executing marketing strategies for artificial intelligence (AI) products. driving product adoption and business growth”
What You'll Achieve.
driving product adoption and business growth; increase market share and competitiveness; ensuring targets are met
Industry & Context.
What They're Looking For.
Must Have
5+ years of product marketing experience in Enterprise software and SaaS, High level of technical acumen and understanding of complex technologies, Ability to operate in a fast-moving and constantly changing environment, interpersonal skills with a sense of conviction and diplomacy, communication skills, verbal and written, sense of ownership
Nice to Have
Experience with LLMs and RAG
What You'll Do.
developing and executing marketing strategies for artificial intelligence (AI) products
driving product adoption and business growth
lead the strategy and go-to-market for product positioning and competitive differentiation across all stages of the buyer and customer journey
optimizing marketing strategies
managing product launches
developing sales enablement materials
working with internal and external stakeholders to drive product innovation
Work with product managers to understand the key value proposition and target markets and devise marketing campaigns that will drive demand
Devise and execute on marketing campaigns
content marketing initiatives
and build sales trainings/collateral
Ensure consistency in brand voice and tone across all content
Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives
Oversee strategic product launches from beta thru GA
ensuring targets are met
Enable sales teams at all levels on Cohere’s value proposition and messaging
Conduct competitive analysis to inform product development
and marketing activities
How You'll Work.
Team & Collaboration
Collaborate with cross-functional teams, including software developers, data scientists, marketing teams, sales staff, and senior company leadership, to ensure successful execution of all marketing initiatives.; Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives
Communication Scope
communication skills, verbal and written
Process & Methodology
Oversee strategic product launches from beta thru GA, ensuring targets are met
Full Job Description
Who are we? Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers. Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products. Join us on our mission and shape the future! The Product Marketing Manager will be responsible for developing and executing marketing strategies for artificial intelligence (AI) products, with a focus on driving product adoption and business growth. They will lead the strategy and go-to-market for product positioning and competitive differentiation across all stages of the buyer and customer journey. This role requires a deep understanding of AI technologies and the ability to develop and execute effective marketing strategies that drive growth and increase market share and competitiveness. The Product Marketing Manager will collaborate with cross-functional teams, including software developers, data scientists, marketing teams, sales staff, and senior company leadership, to ensure successful execution of all marketing initiatives. They will be responsible for optimizing marketing strategies, managing product launches, developing sales enablement materials, and working with internal and external stakeholders to drive product innovation. In this role you will: - Work with product managers to understand the key value proposition and target markets and d
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