Cengage Group
education technology
ProductMarketingManager
“Product Marketing Manager at Cengage Group. Skills: product marketing, go-to-market concepts, product positioning, customer segmentation, GTM readiness, market dynamics analysis, competitive landscape analysis, voice-of-customer insights, voice-of-field insights, product roadmap development, product roadmap prioritization, value propositions, target personas, product descriptions, sales enablement tools, product messaging for outbound and prospecting efforts, web and marketing channels, industry”
Industry & Context.
Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear messaging and enablement materials.
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience, Typically requires 5+ years of related experience in product marketing, marketing, or equivalent practical experience
What You'll Do.
Support go-to-market (GTM) readiness and product launches by coordinating messaging
and timelines across Product
Lead the analysis of market dynamics
and competitive landscape to inform product positioning
roadmap communication
structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging
and launch readiness.
Shape and influence product roadmap development and prioritization by providing market
and field-informed inputs in close partnership with Product Management
Develop and maintain foundational product messaging
including value propositions
target personas (buyers
and product descriptions.
Partner with and inform the Sales Enablement team to support the creation and maintenance of sales enablement tools for GTM execution
including product and sales demos
and product messaging for outbound and prospecting efforts.
Own and maintain product messaging across web and marketing channels
and alignment with product strategy.
Drive industry visibility through strategic identification and execution of relevant awards
Serve as the content lead for Cengage‑hosted events and webinars aligned to product lifecycles and release milestones.
How You'll Work.
Team & Collaboration
Partner closely with Product Management, GTM teams, and Sales to support market-informed product positioning, roadmap communication, and launch readiness across assigned products or initiatives.; Effective cross‑functional collaboration with day‑to‑day autonomy, proactively tackling issues and raising bigger risks or roadblocks that need broader alignment.; Proven ability to influence decision-making and direction across multiple cross-functional teams through insights and partnership.; collaboration skills and comfort working cross-functionally with Product, Sales, and Marketing partners.
Communication Scope
written and verbal communication skills, with the ability to create concise, audience-appropriate product messaging and sales tools.
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