ProductMarketingManager

## Description About Aventon Aventon is an electric bicycle company that is passionate about creating high-quality, stylish, and affordable ebikes. We believe that e-bikes have the potential to revolutionize transportation and make it more accessible for everyone. Aventon is committed to providing our customers with the best possible riding experience, and we are always looking for ways to improve our products and services.   We don’t just sell ebikes; we enable everyday adventures and innovation. We need a visionary who is as comfortable in a technical product teardown as they are in a high-level creative brainstorm. This is one of the most exciting roles at Aventon     Position Summary As a Product Marketing Manager at Aventon, you’re the product marketing expert at the coreof the Aventon narrative. Positioned at the intersection of Product, Creative, and Brand Strategy, you will collaborate directly with the Brand Director to steer the future of our award-winning lineup. This is arguably the most influential seat in the house, where raw engineering transforms into a compelling lifestyle brand. ## What You’ll Do Translate complex product specifications into clear, compelling, customer-focused messaging. Develop and execute product marketing strategies that align with brand, product, and sales objectives. Partner cross-functionally to ensure cohesive product positioning, storytelling, and successful launches. ## Who You Are Passionate about cycling and knowledgeable about bike components, design, and performance. Detail-oriented with the ability to identify and communicate product differentiators. Strong storyteller who can translate technical features into customer benefits. ## Key Responsibilities Product Positioning & Messaging Develop and maintain product positioning, messaging, and copy for each model. Collaborate with U.S. and international teams to ensure alignment and localization across markets. Product Launch & Lifecycle Management Define launch strategie