AcuityMD
Tech / AI / Software
ProductMarketingManager
Neural analysis suggests this role is
optimal for Mid candidates.
“Product Marketing Manager at AcuityMD. Skills: Go-to-market strategy, Positioning, Messaging, Product launches, Sales enablement, Customer marketing. Driving and owning go-to-market strategy inclusive of positioning, messaging, packaging, and pricing for a product surface area within our platform. Understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language”
What You'll Achieve.
Accelerate the adoption of cutting-edge medical technologies; Establish AcuityMD as the thought leader in the critically important field of medical technology; Build a presence and create content that educates our customers and makes them better; Get their devices into the hands of the healthcare providers who need them to improve patient care
Industry & Context.
Ability to think and problem solve analytically and creatively
Must have an eligible work permit in the USA
What They're Looking For.
Must Have
4+ years of B2B product marketing or similar experience, A track record of owning go-to-market strategy for products/products suites/lines of business, business acumen with the ability to draw conclusions based on data, quantitative skills to construct customer ROI and price models, Experience building competitive positioning and messaging for new products and features, Experience building sales materials and marketing collateral/assets, Ability to run educational and marketing campaigns for new technology, Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority, Excellent writing and presentation skills, Ability to explain complex topics in simple terms, Ability to manage deadlines and complexity and to think and problem solve analytically and creatively, project management skills with attention to detail, Proven ability to excel in a dynamic, fast-paced environment, Comfortable working virtually and independently, must have an eligible work permit in the USA
Nice to Have
Experience owning pricing and packaging strategy for products and features, Experience successfully positioning, messaging, or training on new products and features within a market, Experience with product launches, customer marketing programs, sales enablement & training, Healthcare and healthcare data experience, Passion for technology and/or healthcare
What You'll Do.
Driving and owning go-to-market strategy inclusive of positioning
and pricing for a product surface area within our platform
Understanding how our customers want to buy
and helping them to do so
by articulating customer pain points and our corresponding solutions and value props clearly and in their own language
Leading new feature and product launches
Creating assets that support field enablement and customer marketing activity
Distilling market and competitive insights to inform our positioning and Product Roadmap in collaboration with Product Management
Own AcuityMD’s go-to-market strategy for a product surface area in our platform
Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
Build high-quality sales-enablement assets that proactively position our sales team for success
Develop outbound messaging
including website content
and in-product notifications for new feature releases
Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research
Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
Support content marketing efforts to enable go-to-market efforts
How You'll Work.
Team & Collaboration
Highly visible and cross-functional, requiring regular collaboration with Product Management, Sales, Customer Success, and Marketing among other functions; Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority; Working with cross-functional stakeholders
Communication Scope
Excellent writing and presentation skills; Ability to explain complex topics in simple terms
Process & Methodology
project management skills with attention to detail
Full Job Description
Product Marketing Manager AcuityMD is a technology company that connects software and data to help MedTech companies of all sizes transform how they bring their products to market. Each year, the FDA approves ~6,000 new medical devices. By combining quality data and tailored workflows, our platform helps MedTech commercial teams get their devices into the hands of the healthcare providers who need them to improve patient care. We’re backed by Benchmark, Redpoint, and Ajax Health, and we’re on a mission to accelerate the adoption of cutting-edge medical technologies. As a Product Marketing Manager, you will be responsible for driving and owning go-to-market strategy inclusive of positioning, messaging, packaging, and pricing for a product surface area within our platform. You will be responsible for understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language, leading new feature and product launches, and creating assets that support field enablement and customer marketing activity. You will have a deep understanding of the industry, our buyers, and the competitive landscape and will be expected to distill market and competitive insights to inform our positioning and Product Roadmap in collaboration with Product Management. The Product Marketing Manager role is highly visible and cross-functional, requiring regular collaboration with Product Management, Sales, Customer Success, and Marketing among other functions. You should enjoy rolling up your sleeves as a self-starter and moving quickly up your learning curve while working in a dynamic, fast-paced, and cross-functional environment. Team Mission Our mission is to establish AcuityMD as the thought leader in the critically important field of medical technology. We work together to build a presence and create content that educates our customers and makes them better. We're not just selling
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