Steadily
Insurance
ProductMarketingLead
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“Product Marketing Lead at Steadily”
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Full Job Description
Location: Austin (TX) Employment Type: Full-time, In-Office Department: Marketing Salary: Top of market salary + equity We’re hiring a Product Marketing Lead to own how Steadily brings new and existing insurance products to market across our core audiences: landlords, independent insurance agents and agencies, and B2B PropTech partners. This person will translate product strategy into clear positioning, compelling messaging, stronger launches, and measurable adoption. They will help us sharpen how we market new insurance products to landlords and agents, improve the positioning of our embedded insurance solutions for partners, and identify opportunities to expand product adoption through cross-sell and up-sell. The right candidate is a strategic operator and strong storyteller: someone who can understand complex insurance products, distill them into simple market-facing narratives, and create the GTM structure needed to drive adoption across multiple audiences and channels. This role reports directly to the Chief Marketing Officer. WHAT YOU’LL DO - Own product positioning and messaging: Develop clear, differentiated positioning for Steadily’s insurance products across landlord, agent, and partner audiences. Translate complex insurance products into simple value propositions by audience, use case, and channel. - Lead GTM planning for product launches: Build go-to-market plans for new insurance products, including audience definition, messaging, launch strategy, channel inputs, campaign needs, and success metrics. Partner cross-functionally with Product, Growth, Lifecycle, Partnerships, Web, Brand, Customer Experience, and Sales to bring launches to market. - Market to landlords and independent agents: Create product marketing strategies and materials that help landlords and independent insurance agents understand Steadily’s products and why they matter. - Strengthen B2B partner positioning: Improve how we position and market Steadily’s embedded insurance solutions to
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