Steadily
Insurance
ProductMarketingLead
Neural analysis suggests this role is
optimal for Lead candidates.
“Product Marketing Lead at Steadily. Skills: Product marketing, GTM strategy, Positioning, Messaging. Own product positioning. Own product messaging”
What You'll Achieve.
Drive adoption across multiple audiences; Drive adoption across multiple channels; Expand product adoption; Expand adoption among existing customers; Expand adoption among existing partners
Industry & Context.
Translate complex products; Distill into narratives; Identify opportunities
What They're Looking For.
Must Have
7+ years of experience in product marketing, 7+ years of experience in GTM strategy, 7+ years of experience in partner marketing, 7+ years of experience in insurance, 7+ years of experience in fintech, 7+ years of experience in PropTech, 7+ years of experience in marketplace, Translate complex products into clear messaging, Experience launching products across multiple audiences, Experience launching products across multiple channels, Writing skills, Positioning skills, Storytelling skills, Develop product positioning, Develop messaging frameworks, Develop launch plans, Develop campaign briefs, Develop pitch decks, Develop one-pagers, Develop customer-facing collateral, Develop partner-facing collateral, Cross-functional collaboration skills, Commercial instincts, Customer research instincts, Market research instincts, Interview customers, Interview agents, Interview partners, Interview internal stakeholders, Operate strategically, Operate hands-on, Ownership, Urgency, Create structure where it does not yet exist
Nice to Have
Experience in insurance, Experience in embedded insurance, Experience in PropTech, Experience in real estate, Experience in fintech, Experience in marketplace businesses, Experience marketing to independent agents, Experience marketing to agencies, Experience marketing to channel partners, Experience marketing to B2B platform partners, Experience supporting direct-to-consumer motions, Experience supporting B2B go-to-market motions, Experience with cross-sell campaigns, Experience with up-sell campaigns, Experience with lifecycle campaigns, Experience with customer expansion campaigns
What You'll Do.
Own product positioning
Own product messaging
Develop differentiated positioning
Translate complex products into value propositions
Build go-to-market plans
Define launch strategy
Define channel inputs
Define campaign needs
Define success metrics
Partner with Lifecycle
Partner with Partnerships
Partner with Customer Experience
Create product marketing strategies
Create product marketing materials
Improve positioning of embedded insurance solutions
Develop messaging for partners
Develop collateral for partners
Support sales enablement
Support partner enablement
Collaborate on product marketing materials
Create product one-pagers
Create product explainers
Create partner-facing collateral
Create competitive messaging
Drive product adoption
Identify adoption opportunities
Identify expansion opportunities
Develop audience-specific messaging
Bring market insights into product strategy
Bring market insights into GTM strategy
Build customer understanding
Build agent understanding
Build partner understanding
Build competitor understanding
Build market dynamics understanding
Use customer research
Use frontline feedback
Use competitive insights
Inform launch strategy
Create scalable GTM systems
Build repeatable processes for launches
Build repeatable processes for messaging development
Build repeatable processes for internal alignment
Build repeatable processes for performance tracking
How You'll Work.
Team & Collaboration
Partner cross-functionally; Collaborate with Sales; Collaborate with Partnerships; Collaborate with Product; Collaborate with Marketing; Collaborate with Lifecycle; Collaborate with Customer Experience; Collaborate with Growth
Communication Scope
Storytelling
Full Job Description
Location: Austin (TX) Employment Type: Full-time, In-Office Department: Marketing Salary: Top of market salary + equity We’re hiring a Product Marketing Lead to own how Steadily brings new and existing insurance products to market across our core audiences: landlords, independent insurance agents and agencies, and B2B PropTech partners. This person will translate product strategy into clear positioning, compelling messaging, stronger launches, and measurable adoption. They will help us sharpen how we market new insurance products to landlords and agents, improve the positioning of our embedded insurance solutions for partners, and identify opportunities to expand product adoption through cross-sell and up-sell. The right candidate is a strategic operator and strong storyteller: someone who can understand complex insurance products, distill them into simple market-facing narratives, and create the GTM structure needed to drive adoption across multiple audiences and channels. This role reports directly to the Chief Marketing Officer. WHAT YOU’LL DO - Own product positioning and messaging: Develop clear, differentiated positioning for Steadily’s insurance products across landlord, agent, and partner audiences. Translate complex insurance products into simple value propositions by audience, use case, and channel. - Lead GTM planning for product launches: Build go-to-market plans for new insurance products, including audience definition, messaging, launch strategy, channel inputs, campaign needs, and success metrics. Partner cross-functionally with Product, Growth, Lifecycle, Partnerships, Web, Brand, Customer Experience, and Sales to bring launches to market. - Market to landlords and independent agents: Create product marketing strategies and materials that help landlords and independent insurance agents understand Steadily’s products and why they matter. - Strengthen B2B partner positioning: Improve how we position and market Steadily’s embedded insurance solutions to
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