Pavago
Staffing and Recruiting
ProductMarketing>MLead
Neural analysis suggests this role is
optimal for Lead candidates.
“Product Marketing & GTM Lead at Pavago. Skills: GTM strategy, Product launch, Demand generation, Growth marketing. Own GTM strategy. Execute GTM strategy”
What You'll Achieve.
Successful product launches; Beta user acquisition; Beta user engagement; Conversion rates across funnels; Pipeline generation performance; Demand generation performance; Speed of GTM execution; Quality of GTM execution; Scalability of launch systems; Scalability of launch playbooks
Industry & Context.
What They're Looking For.
Must Have
4-8 years of experience, Experience leading SaaS product launch, Experience managing outreach, Experience managing campaigns, Experience managing launch execution, Experience building scalable systems, Experience building scalable processes, Copywriting and messaging ability
Nice to Have
Early-stage B2B SaaS startups experience, Product-led growth familiarity, Beta testing programs familiarity, Founder-led marketing familiarity, CRM systems experience, Marketing automation experience, Landing page builders experience, Email platforms experience, Startup growth dynamics understanding, GTM experimentation understanding, Employee #1-5 GTM hire experience
What You'll Do.
Develop user acquisition
Execute outreach strategies
Engage early adopters
Build user relationships
Drive early engagement
Communicate pain points
Communicate value propositions
Communicate product differentiation
Ensure messaging resonates
Build email campaigns
Build user onboarding sequences
Build launch materials
Support demand generation
Support early growth initiatives
Document GTM learnings
Document launch systems
Document outreach workflows
Document performance insights
Build repeatable GTM frameworks
Improve launch efficiency
Improve launch scalability
How You'll Work.
Team & Collaboration
Direct collaboration with leadership; Coordinate with stakeholders; Coordinate with partners
Full Job Description
### **Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment** **Position Type:** Full-Time, Remote **Working Hours:** Flexible with overlap for U.S. business collaboration ### **About the Role** At Pavago, one of our clients is hiring a **Go-to-Market (GTM) Lead** to own the launch strategy and execution for two upcoming B2B SaaS products. This is not a coordination role. You will be the first GTM hire, responsible for: * Product launch execution * Beta user acquisition * Positioning & messaging * Demand generation * Outreach campaigns * Launch systems & playbooks You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy. If you’re someone who: * Thrives in ambiguity * Loves building from zero * Thinks strategically but executes hands-on * Has launched SaaS products before This role is a strong fit. ### **What You’ll Own** ### **Go-to-Market Strategy & Product Launch (Core Focus)** * Own the full GTM strategy and execution for: * Product A * Product B * Build launch plans from: * Positioning * Messaging * Campaigns * Distribution * User acquisition * Personally execute initiatives instead of delegating them * Apply learnings from Product A to improve Product B launches ### **Beta User Acquisition & Outreach** * Identify and recruit beta users * Execute creative outreach strategies to engage early adopters * Build meaningful relationships with users and collect feedback * Drive early product adoption and engagement ### **Positioning & Messaging** * Develop clear, compelling product positioning * Craft messaging that communicates: * Pain points * Value propositions * Product differentiation * Ensure messaging resonates with target audiences and drives action ### **Launch Campaigns & Growth Assets** * Build: * Landing pages * Email campaigns * User onboarding sequences * Launch materials * Support demand generation and early growth initia
Applying for this Product Marketing & GTM Lead role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about Pavago?
Real rants from real employees. Read before you apply.