Pavago
Staffing and Recruiting
ProductMarketing>MLead
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“Product Marketing & GTM Lead at Pavago. Skills: GTM Strategy, Product Launch, Demand Generation, Growth Marketing. Own go-to-market strategy. Build launch plans”
What You'll Achieve.
Successful launch execution; Beta user acquisition; Beta user onboarding; Clear product positioning; Messaging alignment; Repeatable GTM systems; Fast iteration cycles; Efficient launch-to-growth transition
Industry & Context.
Rapid iteration; Feedback analysis; Performance analysis
What They're Looking For.
Must Have
Early GTM hire experience, Launch at least one B2B SaaS product, 4–8 years experience, Product Marketing experience, Demand Generation experience, Growth Marketing experience, GTM Strategy experience, Product Launches experience, Hands-on campaign execution, Hands-on copywriting, Hands-on outreach, Hands-on launch strategy, Build launch systems, Build playbooks, Build repeatable workflows, Multitask across growth initiatives, Excellent written communication, Excellent verbal communication
Nice to Have
Experience in venture-backed startups, Experience in high-growth startups, Familiarity with PLG environments, Experience working with founders, Experience working with executive teams, Exposure to SaaS growth loops, Exposure to user onboarding, Exposure to lifecycle marketing, Exposure to community-led growth
What You'll Do.
Own go-to-market strategy
Execute launch initiatives
Refine launch strategy
Execute outbound outreach
Build relationships with adopters
Gather actionable feedback
Create onboarding systems
Create engagement systems
Create retention systems
Create email sequences
Create product launch campaigns
Create onboarding flows
Create product announcements
Write high-converting copy
Write email campaigns
Write user onboarding sequences
Coordinate launch execution
Document launch strategies
Document campaign learnings
Document messaging tests
Document acquisition channels
Document conversion insights
Build repeatable GTM systems
Improve launch efficiency
Improve launch scalability
How You'll Work.
Team & Collaboration
Coordinate across stakeholders; Coordinate with partners
Communication Scope
Written communication; Verbal communication; Storytelling
Process & Methodology
Launch sequencing
Full Job Description
### **Go-to-Market (GTM) Lead – Remote | SaaS Product Launch & Growth Strategy** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Client Business Hours ### **About the Role** At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming SaaS products. This is a high-ownership startup role designed for someone who thrives in early-stage environments and knows how to take products from zero to launch. You will be the first GTM hire, responsible for: * Product launch execution * Beta user acquisition * Positioning and messaging * Demand generation * Launch campaigns * Growth experimentation * Building repeatable GTM systems This is not a “manage agencies and delegate work” position. You’ll be expected to: * Write copy * Build campaigns * Run outreach * Launch products * Iterate quickly based on feedback and results You’ll lead the launch of Product A first, then apply learnings and systems to successfully launch Product B. If you thrive in ambiguity, move quickly, and enjoy building from scratch — this role is built for you. ### **What You’ll Own** ### **GTM Strategy & Product Launch Execution** * Own the complete go-to-market strategy for: * Product A * Product B * Build launch plans from the ground up: * Positioning * Messaging * Acquisition strategy * Launch sequencing * User onboarding * Personally execute launch initiatives instead of delegating execution * Continuously refine launch strategy based on user feedback and performance data * Apply learnings from Product A to improve the launch of Product B ### **Beta User Acquisition & Early Growth** * Identify and recruit beta users for early product validation * Execute outbound outreach through: * LinkedIn * Email * Communities * Founder networks * Partnerships * Build relationships with early adopters and gather actionable feedback * Create systems for onboarding, engagement, and retention during beta stages ### **Positioning, Messaging & Na
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