Profound
Product
ProductManager,WebPresence
Neural analysis suggests this role is
optimal for Mid candidates.
“Product Manager, Web Presence at Profound. Skills: Product Management, Web Presence Ownership, Conversion Optimization. Own the marketing website end-to-end as a pipeline and conversion asset, including CMS, architecture, and performance. Define and maintain conversion paths and customer journeys across the site, from first touch to webinar to demo request”
What You'll Achieve.
website as a revenue asset; improve conversion rates across key pages and CTAs; establish and report on web KPIs: traffic-to-MQL conversion, page engagement, demo request rate, and more
Industry & Context.
What They're Looking For.
Must Have
4+ years in a web product, growth, or digital marketing role, Hands-on experience with CMS platforms, Hands-on experience with A testing tools, Hands-on experience with web analytics
Nice to Have
design sensibility and obsessive attention to you have a point of view on what makes a great website, you can articulate it, and you hold every page and interaction to that standard
What You'll Do.
Own the marketing website end-to-end as a pipeline and conversion asset
Define and maintain conversion paths and customer journeys across the site
from first touch to webinar to demo request
Run a continuous testing and optimization program (A/B
multivariate) to improve conversion rates across key pages and CTAs
Manage the relationship with engineering to scope
and QA web development work
Own and maintain the marketing web roadmap and run sprint or project cycles to keep work moving
How You'll Work.
Team & Collaboration
Work with the marketing team to enable them to build out template pages and be content owners; Partner with PMM to ensure messaging, positioning, and content are accurately reflected across the site and updated with each launch; Partner with design to brief, review, and ship new page designs and site updates, serving as the marketing-side owner in the creative process; Manage the relationship with engineering to scope, prioritize, and QA web development work
Process & Methodology
run sprint or project cycles to keep work moving, run a tight backlog
Full Job Description
Profound is on a mission to help companies understand and control their AI presence. We are hiring a Product Manager, Web Presence to own our marketing website end-to-end. This isn't a maintenance role. It's a high-impact, high-ownership position for someone who treats the website as a revenue asset, obsesses over craft and design, and is determined to make it the best in the industry. You'll sit at the intersection of marketing, design, and engineering, and you'll be the person who keeps our web experience sharp, fast, and converting. If you're the kind of person who bookmarks great websites, thinks in conversion funnels, and loses sleep over a CTA that isn't performing, this is your role. WHAT YOU'LL DO - Own the marketing website end-to-end as a pipeline and conversion asset, including CMS, architecture, and performance - Work with the marketing team to enable them to build out template pages and be content owners - Define and maintain conversion paths and customer journeys across the site, from first touch to webinar to demo request - Run a continuous testing and optimization program (A/B, multivariate) to improve conversion rates across key pages and CTAs - Partner with PMM to ensure messaging, positioning, and content are accurately reflected across the site and updated with each launch - Partner with design to brief, review, and ship new page designs and site updates, serving as the marketing-side owner in the creative process - Manage the relationship with engineering to scope, prioritize, and QA web development work - Own and maintain the marketing web roadmap and backlog; run sprint or project cycles to keep work moving - Establish and report on web KPIs: traffic-to-MQL conversion, page engagement, demo request rate, and more - Constantly scour the web for great websites and make our website an excellent resource for prospects and customers WHO YOU ARE - 4+ years in a web product, growth, or digital marketing role - Strong design sensibility and obsessive
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