Profound
Product
ProductManager,WebPresence
“Product Manager, Web Presence at Profound. Skills: Product Management, Web Presence Ownership, Conversion Optimization. Own the marketing website end-to-end as a pipeline and conversion asset, including CMS, architecture, and performance. Define and maintain conversion paths and customer journeys across the site, from first touch to webinar to demo request”
What You'll Achieve.
improve conversion rates across key pages and CTAs; ensure messaging, positioning, and content are accurately reflected across the site and updated with each launch; keep work moving; report on web KPIs: traffic-to-MQL conversion, page engagement, demo request rate, and more; make our website an excellent resource for prospects and customers
Industry & Context.
What They're Looking For.
Must Have
4+ years in a web product, growth, or digital marketing role, design sensibility and obsessive attention to detail, Hands-on experience with CMS platforms, Hands-on experience with A testing tools, Hands-on experience with web analytics, Highly organized with a bias toward action
Nice to Have
have a point of view on what makes a great website, you can articulate it, and you hold every page and interaction to that standard, Obsessive about conversion and deeply curious about what makes buyers take action
What You'll Do.
Own the marketing website end-to-end as a pipeline and conversion asset
Define and maintain conversion paths and customer journeys across the site
from first touch to webinar to demo request
Run a continuous testing and optimization program (A
multivariate) to improve conversion rates across key pages and CTAs
Manage the relationship with engineering to scope
and QA web development work
Own and maintain the marketing web roadmap and run sprint or project cycles to keep work moving
Establish and report on web KPIs: traffic-to-MQL conversion
Constantly scour the web for great websites and make our website an excellent resource for prospects and customers
How You'll Work.
Team & Collaboration
Work with the marketing team to enable them to build out template pages and be content owners; Partner with PMM to ensure messaging, positioning, and content are accurately reflected across the site and updated with each launch; Partner with design to brief, review, and ship new page designs and site updates, serving as the marketing-side owner in the creative process; Manage the relationship with engineering to scope, prioritize, and QA web development work
Process & Methodology
Manage the marketing web roadmap, run sprint or project cycles to keep work moving, scope, prioritize, and QA web development work
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