Rothy's

Digital Experience

ProductManagerLead(FrontEnd)

$236–287k San Francisco, California, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Product Manager Lead (Front End) at Rothy's. Skills: Product strategy, Team leadership, E-commerce, Omnichannel. Define product vision. Own product strategy”

What You'll Achieve.

Drive measurable outcomes; Deliver high-impact solutions; Deliver scalable solutions; Continuously improve outcomes

Industry & Context.

Digital Experience
Problems you'll solve

Data-driven decision making; Translate insights into action

What They're Looking For.

Must Have

8+ years product management experience, Experience leading or mentoring Product Managers, Proven experience owning product strategy, Track record of delivering customer-facing products, Experience managing cross-functional teams, Familiarity with e-commerce platforms, Familiarity with CMS, Familiarity with CRM, Familiarity with marketing automation tools, Familiarity with analytics platforms, Understanding of customer journeys, Understanding of conversion funnels, Understanding of omnichannel experiences, Understanding of digital marketing ecosystems, Experience establishing product management best practices, Expertise in writing product requirements, Expertise in writing user stories, Expertise in backlog management, Comfort operating in Agile environments, Comfort operating in Scrum environments, Analytical skills, Bachelor’s degree in a relevant field

Nice to Have

MBA or equivalent experience is a plus

What You'll Do.

Define product vision

Own multi-year roadmap

Align with business goals

Align with revenue targets

Build product management team

Lead product management team

Mentor product managers

Provide career development

Establish best practices

Serve as leadership hub

Oversee cross-functional squads

Deliver high-impact solutions

Deliver scalable solutions

Guide translation of business needs

Guide translation of customer insights

Define product requirements

Define success metrics

Establish prioritization frameworks

Ensure initiatives align to business value

Ensure initiatives align to customer impact

Ensure initiatives align to technical feasibility

Drive end-to-end product delivery

Manage discovery phase

Manage planning phase

Manage optimization phase

Manage iteration phase

Partner with Marketing leaders

Partner with Retail leaders

Enhance digital customer journeys

Enhance in-store experiences

Enhance personalization

Enhance conversion optimization

Leverage experimentation frameworks

Inform decision-making

Measure product performance

Continuously improve outcomes

Act as executive voice

Ensure feedback embedded into strategy

Ensure usability insights embedded into strategy

Ensure market trends embedded into strategy

Ensure alignment across stakeholders

Provide clear documentation

Provide communication cadences

Scale product management processes

Scale product management tools

Scale product management operating models

How You'll Work.

Team & Collaboration

Cross-functional squads; Engineering teams; UX/Design teams; QA teams; Business groups; Executive stakeholders

Communication Scope

Executive communication; Stakeholder influence

Process & Methodology

Roadmapping, Prioritization, Discovery frameworks, Agile, Scrum

Full Job Description

Product Manager Lead (Front End) Location: San Francisco, CA (hybrid) At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 200 million single-use plastic bottles and 715,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel. Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go. At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day. About the Team: Rothy’s is a well-oiled machine thanks to the expertise of our Digital Experience team. These whizzes keep all things tech-related ticking—both externally on our beautiful site and internally by providing essential IT assistance to all other departments. As a modern, fast-moving company, technology is part of everything we do—and we couldn’t do it without the brains behind the curtain. About the role: The Lead Product Manager (Director level) role sits at the center of our organization, connecting Engineering, Customer Experience (CX), Marketing, Retail, Wholesale, and business stakeholders to deliver impactful digital and omnichannel solutions. This leader will be responsible for building, mentoring, and guiding a team of Product Managers aligned to Ecommerce/Marketing, Retail, and Wholesale functions. The role requires a balance of strategic leadership and hands-on execution—setting vision and direction while ensuring delivery excellence. You will translate business objectives and customer insights into clear, actionable product strategies that drive measurable outcomes, and foster a collaborative, high

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