Rothy's
Digital Experience
ProductManagerLead(FrontEnd)
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“Product Manager Lead (Front End) at Rothy's. Skills: Product strategy, Team leadership, E-commerce, Omnichannel. Define product vision. Own product strategy”
What You'll Achieve.
Drive measurable outcomes; Deliver high-impact solutions; Deliver scalable solutions; Continuously improve outcomes
Industry & Context.
Data-driven decision making; Translate insights into action
What They're Looking For.
Must Have
8+ years product management experience, Experience leading or mentoring Product Managers, Proven experience owning product strategy, Track record of delivering customer-facing products, Experience managing cross-functional teams, Familiarity with e-commerce platforms, Familiarity with CMS, Familiarity with CRM, Familiarity with marketing automation tools, Familiarity with analytics platforms, Understanding of customer journeys, Understanding of conversion funnels, Understanding of omnichannel experiences, Understanding of digital marketing ecosystems, Experience establishing product management best practices, Expertise in writing product requirements, Expertise in writing user stories, Expertise in backlog management, Comfort operating in Agile environments, Comfort operating in Scrum environments, Analytical skills, Bachelor’s degree in a relevant field
Nice to Have
MBA or equivalent experience is a plus
What You'll Do.
Define product vision
Own multi-year roadmap
Align with business goals
Align with revenue targets
Build product management team
Lead product management team
Mentor product managers
Provide career development
Establish best practices
Serve as leadership hub
Oversee cross-functional squads
Deliver high-impact solutions
Deliver scalable solutions
Guide translation of business needs
Guide translation of customer insights
Define product requirements
Define success metrics
Establish prioritization frameworks
Ensure initiatives align to business value
Ensure initiatives align to customer impact
Ensure initiatives align to technical feasibility
Drive end-to-end product delivery
Manage discovery phase
Manage planning phase
Manage optimization phase
Manage iteration phase
Partner with Marketing leaders
Partner with Retail leaders
Enhance digital customer journeys
Enhance in-store experiences
Enhance personalization
Enhance conversion optimization
Leverage experimentation frameworks
Inform decision-making
Measure product performance
Continuously improve outcomes
Act as executive voice
Ensure feedback embedded into strategy
Ensure usability insights embedded into strategy
Ensure market trends embedded into strategy
Ensure alignment across stakeholders
Provide clear documentation
Provide communication cadences
Scale product management processes
Scale product management tools
Scale product management operating models
How You'll Work.
Team & Collaboration
Cross-functional squads; Engineering teams; UX/Design teams; QA teams; Business groups; Executive stakeholders
Communication Scope
Executive communication; Stakeholder influence
Process & Methodology
Roadmapping, Prioritization, Discovery frameworks, Agile, Scrum
Full Job Description
Product Manager Lead (Front End) Location: San Francisco, CA (hybrid) At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 200 million single-use plastic bottles and 715,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel. Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go. At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day. About the Team: Rothy’s is a well-oiled machine thanks to the expertise of our Digital Experience team. These whizzes keep all things tech-related ticking—both externally on our beautiful site and internally by providing essential IT assistance to all other departments. As a modern, fast-moving company, technology is part of everything we do—and we couldn’t do it without the brains behind the curtain. About the role: The Lead Product Manager (Director level) role sits at the center of our organization, connecting Engineering, Customer Experience (CX), Marketing, Retail, Wholesale, and business stakeholders to deliver impactful digital and omnichannel solutions. This leader will be responsible for building, mentoring, and guiding a team of Product Managers aligned to Ecommerce/Marketing, Retail, and Wholesale functions. The role requires a balance of strategic leadership and hands-on execution—setting vision and direction while ensuring delivery excellence. You will translate business objectives and customer insights into clear, actionable product strategies that drive measurable outcomes, and foster a collaborative, high
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