ProductManager,DataActivation

Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team! Most product roles in AdTech put you on the receiving end of a strategy someone else built. This one doesn’ t. At Resonate, we help enterprise brands understand not just who their customers are, but why they behave the way they do. Our Data Activation business is responsible for getting that proprietary consumer intelligence into every platform where our clients buy media and make decisions - DSPs, SSPs, Walled Gardens, CTV platforms, Retail Media Networks, Identity Providers, and Data Platforms. This role owns both the strategy and the execution of that. You’ll partner directly with the group VP to develop and refine the Data Activation roadmap - then own it end-to-end from there. If you’ve spent years in AdTech, have a point of view on how data activation infrastructure should be built, and want to actually build it, this is the role. What this role is You’re not just turning a roadmap into tickets. You’re helping to shape the roadmap, then making sure it ships - productizing how Resonate connects to partners, automating the workflows that make activation reliable at scale, and serving as the day-to-day point of accountability for the Data Activation build. Your scope covers the infrastructure, tooling, and frameworks that allow Activation Ops, Customer Success, and Engineering to deliver predictably. What you build here will still be running when you look back on it. What you’ll be doing Partnering wit