CIS
cybersecurity
ProductLineMarketingManager,CISHardenedImages
“Product Line Marketing Manager, CIS Hardened Images at CIS. Skills: product marketing, product management, demand generation, pipeline growth, B2B go-to-market strategies, cybersecurity solutions, messaging, positioning. Lead planning and drive execution of effective strategies, tactics, deliverables, and timelines to create campaign plans for product launches, releases, and ongoing demand generation for CIS Hardened Images. Drive the marketing strategy by driving demand for the product, trackin”
What You'll Achieve.
monthly demand generation and pipeline growth; tracking key performance indicators (KPIs); monitoring product performance; providing analysis and go-to-market plans to stakeholders; establish clear priorities and objectives for the success of the offering
Industry & Context.
Travel to events as needed, Must be authorized to work in the United States
What They're Looking For.
Must Have
Bachelor’s degree in Information Technology, Engineering, Business Management, Marketing, or a related field, 5+ years of product marketing or product management experience with an emphasis on demand generation, pipeline growth, B2B go-to-market strategies and demonstrable impact on business outcomes, Proven track record in managing product lifecycles and delivering successful cybersecurity solutions, Ability to work effectively in a cross-functional environment and align diverse teams toward common goals, Excellent communication and collaboration skills including written, verbal, and formal presentations, Ability to not only consume technical, financial, and business documentation fluidly and quickly, but also retain and articulate information based on research, Ability to associate and articulate the impact of technical capabilities on customer value and outcomes, facilitation skills to achieve alignment and clear decision making, Ability to prioritize, multi-task, and perform under pressure, project management and change management skills, Ability to travel as needed, Must be authorized to work in the United States
Nice to Have
Experience with cloud security and cloud security providers, Expertise with customer relationship management (CRM) and/or marketing automation tools, Project management experience or certification
What You'll Do.
Lead planning and drive execution of effective strategies
and timelines to create campaign plans for product launches
and ongoing demand generation for CIS Hardened Images
Drive the marketing strategy by driving demand for the product
tracking key performance indicators (KPIs)
monitoring product performance
conducting voice of customer and market research
and providing analysis and go-to-market plans to stakeholders
Develop and maintain an in-depth understanding of the target market segments for assigned products and lead the creation of compelling
value-based messaging and positioning for those market segments
with a clear understanding of the needs of the customer and the core capabilities of the offering
Act as a subject matter expert on the assigned products in support of the Sales and Marketing teams
Collaborate with related Product Managers and Owners on the development of new cybersecurity products and features
Partner with internal stakeholders and subject matter experts to devise and execute the go-to-market strategy and establish clear priorities and objectives for the success of the offering
Maintain an in-depth knowledge of cybersecurity markets and trends (industry
social economic and political
Develop and maintain competitive intelligence
identifying the alternatives that exist within the market
the relative strengths and weaknesses of each
and points of differentiation
Maintain and expand CIS’s insight into market segments
and ideal user and customer profiles for assigned products
enabling direct and indirect Sales and Customer Support teams with training and materials
Persuade and engage with various audiences by demonstrating solid communication skills in both written and presentation form
including becoming a reputable spokesperson
Travel to events as needed
Other tasks and responsibilities as assigned
How You'll Work.
Team & Collaboration
cross-functional role that collaborates with related Product Managers and Owners, Sales, Member Success, Marketing and Communications, and more; Collaborate with related Product Managers and Owners on the development of new cybersecurity products and features; Partner with internal stakeholders and subject matter experts to devise and execute the go-to-market strategy; Serve as a partner, enabling direct and indirect Sales and Customer Support teams with training and materials; Ability to work effectively in a cross-functional environment and align diverse teams toward common goals
Communication Scope
Excellent communication and collaboration skills including written, verbal, and formal presentations; Persuade and engage with various audiences by demonstrating solid communication skills in both written and presentation form, including becoming a reputable spokesperson
Process & Methodology
project management, change management
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