Crypto.com
Financial Services
ProductGrowthHacker/ProductMarketingManager(Exchange)
“Product Growth Hacker/ Product Marketing Manager (Exchange) at Crypto.com. Skills: Growth marketing, Product marketing, Go-to-market strategy. Own growth strategy for Exchange vertical. Develop stories and campaigns”
What You'll Achieve.
Fuel global user growth; Fuel global user engagement; Drive user activation; Drive trading volume; Drive long-term retention; Boost retention
Industry & Context.
Analytical mindset
What They're Looking For.
Must Have
7+ years of experience in product marketing, Proven success launching and scaling B2C products, Excellent communication and copywriting skills, Highly collaborative, Bias to action, Analytical mindset, Proficiency in marketing analytics, Proficiency in user research
Nice to Have
Crypto background, Financial background, Experience in regulated industries, Financial services experience
What You'll Do.
Own growth strategy for Exchange vertical
Develop stories and campaigns
Map tailored journeys
Lead creative/copy positioning
Brief submission for growth teams
Align on roadmap priorities
Align on customer feedback
Manage go-to-market planning
Conceptualize integrated marketing campaigns
Adapt messaging for region-specific rollouts
Analyze market trends
Conduct competitive benchmarking
Feed findings back into teams
Design lifecycle programs
Conceptualize promotions
Conceptualize streaks
Conceptualize incentive programs
Identify drop-off points
Optimize onboarding flows
Optimize reactivation flows
How You'll Work.
Team & Collaboration
Partner with product teams; Work with growth teams; Collaborate with product managers; Partner with data teams; Partner with analytics teams; Coordinate with local market teams
Communication Scope
Copywriting; Tell stories
Applying for this Product Growth Hacker/ Product Marketing Manager (Exchange) role?
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