Crypto.com
Financial Services
ProductGrowthHacker/ProductMarketingManager(Exchange)
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“Product Growth Hacker/ Product Marketing Manager (Exchange) at Crypto.com. Skills: Growth strategy, Product positioning, Campaign management. Own growth strategy for Exchange vertical. Develop differentiating stories and campaigns”
What You'll Achieve.
Fuel global user growth; Fuel global user engagement; Grow adoption; Grow revenue sustainably
Industry & Context.
Analytical mindset
What They're Looking For.
Must Have
7+ years product marketing, Proven success launching B2C products, Excellent communication skills, Excellent copywriting skills, Highly collaborative experience, Analytical mindset, Proficiency in marketing analytics, Proficiency in user research
Nice to Have
Crypto background, Financial background, Experience in regulated industries, Experience in financial services
What You'll Do.
Own growth strategy for Exchange vertical
Develop differentiating stories and campaigns
Map tailored journeys
Lead creative/copy positioning
Brief submission for growth teams
Align on roadmap priorities
Align on customer feedback loops
Manage go-to-market planning
Conceptualize integrated marketing campaigns
Ensure campaigns are timely
Ensure campaigns are scalable
Ensure campaigns are data-informed
Adapt messaging for region-specific rollouts
Analyze market trends
Conduct competitive benchmarking
Feed findings back into teams
Design lifecycle programs
Drive user activation
Drive long-term retention
Conceptualize promotions
Conceptualize streaks
Conceptualize incentive programs
Identify drop-off points
Optimize onboarding flows
Optimize reactivation flows
How You'll Work.
Team & Collaboration
Partner with product teams; Work with data teams; Work with analytics teams; Work with creative teams; Collaborate with product managers; Collaborate with growth teams; Coordinate with local market teams
Communication Scope
Copywriting; Storytelling
Process & Methodology
Go-to-market planning
Full Job Description
## Description Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange App, we’re hiring a Growth Marketing Hacker to lead on our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand. This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You’ll work in close collaboration with product managers and growth teams to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments. ## Responsibilities 1. Strategy & Positioning Partner up with product and strategy teams to own the growth strategy for the Exchange (Advanced) vertical. Develop stories and campaigns that differentiate our platform in a competitive global market. Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each. Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns. Work closely with product managers to align on roadmap priorities and customer feedback loops. 2. Launch Execution Partner up with the product team to manage the go-to-market planning for feature launches. Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute. Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed. Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape. 3. Customer Insights & Market Intelligence Analyze market trends and conduct competitive benchmarking to identify opportunities and threats. Run user interv
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