Company
Growth
ProductGrowthHacker(Exchange)
“Product Growth Hacker (Exchange). Skills: growth strategy, launch execution, customer insights, performance reporting. Own the growth strategy for the Exchange (Advanced) vertical. Develop stories and campaigns that differentiate our platform”
What You'll Achieve.
drive user activation; trading volume; long-term retention; boost retention; optimize onboarding and reactivation flows; define KPIs across funnel metrics, retention, and campaign impact
Industry & Context.
Analytical mindset; marketing analytics; user research; identify drop-off points; optimize onboarding and reactivation flows
What They're Looking For.
Must Have
7+ years of experience in product marketing, Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably, Excellent communication and copywriting skills, Highly collaborative, with experience working cross-functionally in fast-paced environments, Bias to action, Analytical mindset with proficiency in marketing analytics and user research
Nice to Have
ideally crypto or financial background, Experience in regulated industries or financial services is a plus
What You'll Do.
Own the growth strategy for the Exchange (Advanced) vertical
Develop stories and campaigns that differentiate our platform
Define user personas and map tailored journeys
Lead on creative/copy positioning and brief submission
Manage the go-to-market planning for feature launches
Conceptualize integrated marketing campaigns
Adapt messaging for region-specific rollouts
Analyze market trends and conduct competitive benchmarking
Design lifecycle programs that drive user activation
and long-term retention
Conceptualize promotions
and incentive programs
Identify drop-off points and optimize onboarding and reactivation flows
Define KPIs across funnel metrics
Report using tools like GA4
How You'll Work.
Team & Collaboration
Partner up with product and strategy teams; Partner with data, analytics and product; Work closely with product managers; Partner up with the product team; Partner with marketing, growth and product teams; Coordinate with local market teams and growth; Feed findings back into product and growth teams; Work with data, analytics and product teams; Work with Growth and Product
Communication Scope
Excellent communication and copywriting skills; simplify complex ideas; tell stories that convert
Process & Methodology
go-to-market planning, campaign execution
Applying for this Product Growth Hacker (Exchange) role?
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