Crypto.com
cryptocurrency
ProductGrowthHacker(Exchange)
Neural analysis suggests this role is
optimal for Senior candidates.
“Product Growth Hacker (Exchange) at Crypto.com. Skills: growth strategy, go-to-market planning, customer insights, market intelligence, growth and retention programs, performance reporting. own the growth strategy for the Exchange (Advanced) vertical. Develop stories and campaigns that differentiate our platform”
What You'll Achieve.
fuel global user growth and engagement; drive user activation, trading volume, and long-term retention; reward engagement and boost retention; define KPIs across funnel metrics, retention, and campaign impact
Industry & Context.
Analytical mindset; Analyze market trends and conduct competitive benchmarking to identify opportunities and threats; Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging; identify drop-off points and optimize onboarding and reactivation flows
What They're Looking For.
Must Have
7+ years of experience in product marketing, Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably, Excellent communication and copywriting skills, Highly collaborative, with experience working cross-functionally in fast-paced environments, Bias to action, Analytical mindset
Nice to Have
ideally crypto or financial background, Experience in regulated industries or financial services is a plus
What You'll Do.
own the growth strategy for the Exchange (Advanced) vertical
Develop stories and campaigns that differentiate our platform
manage the go-to-market planning for feature launches
Conceptualise integrated marketing campaigns
Design lifecycle programs that drive user activation
and long-term retention
Conceptualise promotions
and incentive programs
Define KPIs across funnel metrics
Report using tools like GA4
How You'll Work.
Team & Collaboration
Partner up with product and strategy teams; Partner with data, analytics and product; Work closely with product managers; Partner up with the product team; Partner with marketing, growth and product teams; Coordinate with local market teams and growth; Feed findings back into product and growth teams; Work with data, analytics and product teams; Work with Growth and Product
Communication Scope
Excellent communication and copywriting skills; simplify complex ideas and tell stories that convert
Process & Methodology
manage the go-to-market planning for feature launches
Full Job Description
## Description Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange App, we’re hiring a Growth Marketing Hacker to lead on our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand. This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You’ll work in close collaboration with product managers and growth teams to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments. ## Responsibilities 1. Strategy & Positioning Partner up with product and strategy teams to own the growth strategy for the Exchange (Advanced) vertical. Develop stories and campaigns that differentiate our platform in a competitive global market. Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each. Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns. Work closely with product managers to align on roadmap priorities and customer feedback loops. 2. Launch Execution Partner up with the product team to manage the go-to-market planning for feature launches. Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute. Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed. Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape. 3. Customer Insights & Market Intelligence Analyze market trends and conduct competitive benchmarking to identify opportunities and threats. Run user interv
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