Aperture
Marketing and Advertising
ProductGrowth(apps)
Neural analysis suggests this role is
optimal for Senior candidates.
“Product Growth (apps) at Aperture. Skills: Product growth, User activation, Monetisation strategy, Retention strategy. Own the full post-acquisition funnel. Drive onboarding, activation, conversion, and retention”
What You'll Achieve.
Drive real business outcomes; Improve activation rates; Reduce time-to-value; Maximise conversion; Sustain ARPU over time
Industry & Context.
Identify highest-leverage intervention point; Build test to validate hypothesis
What They're Looking For.
Must Have
Proven experience owning onboarding and activation for a consumer app, SaaS product, or subscription business, Track record of materially improving activation rates or reducing time-to-value through structured experimentation, Deep understanding of paywall and commitment screen mechanics, Fluent in ARPU, ARPPU, LTV, payback period, Experience running a rigorous A testing programme, Cohort analysis skills, Familiarity with behavioural psychology principles, Client-facing communication skills, Comfortable working across product, data, and marketing
Nice to Have
Experience with ecommerce conversion and post-purchase monetisation, Familiarity with analytics tools, Understanding of paid acquisition mechanics, Experience building growth frameworks
What You'll Do.
Own the full post-acquisition funnel
Define user activation
Develop commitment screen and paywall strategy
Develop monetisation strategy
Develop retention and lifecycle strategy
Build rigorous experimentation practice
Conduct client-facing growth audits
Deliver actionable recommendations
How You'll Work.
Team & Collaboration
Work with founder; Work with client teams; Work across product, data, and marketing
Communication Scope
Client-facing communication
Full Job Description
### Role Overview - Product Growth (Apps) Aperture is a growth consultancy and advertising partner for some of the world's most ambitious ecommerce and consumer brands. We plan, build, and manage performance marketing programmes across Meta, TikTok, Google, and beyond - with a strong focus on paid social and creative strategy. We work at the intersection of creative, media, and product. Our clients trust us to drive real business outcomes — not just ad performance - which means we care deeply about what happens after the click. Founded in 2022 and based across London, we're a small, senior team that moves fast, thinks carefully, and holds ourselves to a high standard. **Our culture** * Client success is our success. Period. * We're direct. We say what we mean and we mean what we say. * We do the work. No one here is above anything. * We hire people we trust and we trust the people we hire. * We move fast, but we don't cut corners where it matters. * We operate with high standards and low ego. * We're here to build something good, not just something big. * We back our people when it counts. **The role** Growth at Aperture means owning the full post-acquisition funnel itself. You'll be the person who asks: now that we've got them, what do we do with them? This is a senior, high-ownership role. You'll be responsible for the thinking and execution behind onboarding, activation, conversion, and retention. You understand the difference between a user who "completed signup" and a user who was actually activated. You know that the commitment screen is not a paywall - it's a product moment. And you know that ARPU is a vanity metric if you haven't thought about ARPPU. You'll work directly with our founder and our client teams, shaping the growth strategies we bring to clients and building the frameworks that make Aperture's approach to growth distinctive and defensible. **What you'll own** * Onboarding flow strategy - designing and optimising the first-use experience to drive
Applying for this Product Growth (apps) role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about Aperture?
Real rants from real employees. Read before you apply.