Sleek
SaaS
ProductExperienceEngineer
Neural analysis suggests this role is
optimal for Mid candidates.
“Product Experience Engineer at Sleek. Skills: Frontend Engineering, React, Next.js, TypeScript, SEO, Performance Optimization, Analytics Integration, A/B Testing, CMS Integration. Lead the development of Sleek’s customer-facing digital experiences and growth-driven microsites. Ensure web properties are fast, discoverable, analytics-integrated, and optimized for conversion”
What You'll Achieve.
Launch High-Performance Frontend Experiences; Build an SEO and Analytics-Ready Microsite Framework; Integrate CMS for Content Autonomy; Implement Analytics, Tracking & A Testing Infrastructure; Build a Second Marketing Site for a New Product Vertical; Achieve measurable conversion metrics tied to campaign performance
Industry & Context.
Solving challenges related to customer delight; Overcoming key challenges for Entrepreneurs by offering digital banking services
Background checks required (education, criminal history, political exposure, bankruptcy/adverse credit history)
What They're Looking For.
Must Have
Minimum of 4–6 years of total engineering experience, 1–2 years specifically embedded within Marketing or Growth Engineering functions, frontend engineering mastery with React, Next. js, and TypeScript, SCSS capability, rigorous unit testing using Jest, Deep experience in SEO and performance optimization, proven track record of maintaining Lighthouse scores of 90+, integration capability with modern CMS platforms (Sanity, Contentful, or Strapi), advanced analytics stacks, including Google Tag Manager and GA4, Proven cross-functional delivery of data-driven, SEO-friendly web applications, setup and execution of A testing frameworks, High ownership mindset, ability to execute under ambiguity in a fast-paced, startup-like environment, hands-on, detail-oriented, and biased toward action, located in India (working 9 am – 6 pm Singapore time)
Nice to Have
experience in Micro Front Ends (MFE), expertise in TailwindCSS or Chakra UI, Experience with Zapier or other no-code automation tools, Marketing Automation, CRO
What You'll Do.
Lead the development of Sleek’s customer-facing digital experiences and growth-driven microsites
Ensure web properties are fast
and optimized for conversion
and data-informed user interfaces
Deliver Sleek’s MTD landing page and web app frontend
Ensure performance scores above 90 on Lighthouse (Core Web Vitals compliant)
and pixel-perfect UIs in React / Next. js / TailwindCSS
Reduce initial page load time and optimize for SEO
Develop a microsite framework for future product verticals
Implement schema markup
Enable the Growth team to launch microsites independently
Connect a headless CMS (Sanity / Contentful / Strapi) to Sleek’s marketing sites
Empower non-technical teams to update content
and campaigns autonomously
and rollbacks for content changes
Deploy and configure Google Tag Manager
and Mixpanel for complete event tracking
Implement A testing (Optimizely / VWO)
Deliver actionable analytics dashboards
Ensure event accuracy across web properties
Create and launch a secondary marketing site targeting Sleek’s next business vertical
How You'll Work.
Team & Collaboration
Work closely with Product Design, Growth, and Marketing teams; Collaborate with leadership team; Collaborate with Technical Team
Process & Methodology
Execution under ambiguity, Bias toward action
Full Job Description
Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs. We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space. We operate 3 business segments: 1. **Corporate Secretary** : Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations 2. **Accounting & Bookkeeping**: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service 3. **FinTech payments** : Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 600 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore. **Requirements** We are looking for a Product Experience Engineer that is excited about the below Mission and Outcomes. **Mission:** The Product Experience Engineer will lead the development of Sleek’s customer-facing digital experiences and growth-driven microsites. This role blends frontend engineering, performance optimization, and marketing automation - ensuring that Sleek’s web properties are fast, discoverable, analytics-integrated, and optimized f
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