DoorDash

Advertising

PrincipleSoftwareEngineer-Ads

$269–395k San Francisco, California, United States
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Principal candidates.

The Brief

“Principle Software Engineer - Ads at DoorDash. Skills: technical leadership, architectural vision, distributed systems at scale, technical strategy. Serve as the technical leader for the Ads platform organization. Setting architectural direction”

What You'll Achieve.

Improve advertiser ROI; Platform reliability; Consumer experience

Industry & Context.

Advertising
Problems you'll solve

Solve genuinely hard problems; Dig into the most complex distributed systems challenges

What They're Looking For.

Must Have

12+ years of industry experience, with a proven track record of leading large scale, high impact platform initiatives across multiple teams and systems, Demonstrated ability to define and drive multi year technical roadmaps as an organization level technical lead, with clear ownership of architectural decisions and their long term consequences, Deep expertise in distributed systems at scale, including real time serving infrastructure, high throughput data pipelines, and low latency systems under strict SLA requirements, Meaningful experience in ads infrastructure or adjacent domains, Ability to operate at director level scope - driving technical strategy, communicating across executive stakeholders, and shaping organizational priorities - while remaining deeply hands-on, Exceptional technical intuition paired with cross functional influence and alignment skills, Humility and a growth you lead through expertise and collaboration, not hierarchy

What You'll Do.

Serve as the technical leader for the Ads platform organization

Setting architectural direction

Driving the long term technical strategy for the systems that power our entire advertising business

and the engineering culture

Provide architectural vision and direction across the full ads stack

Shape engineering culture

and standards for how the Ads org designs

and operates large scale distributed systems

Solve genuinely hard problems

Dig into the most complex distributed systems challenges in ads and write code that moves the needle

How You'll Work.

Team & Collaboration

Partner closely with Machine Learning, Product, Data Science, and Infrastructure stakeholders; Align on roadmap; Scale foundational systems; Deliver high-impact outcomes; Influence across the organization; Drive alignment across ML, Infrastructure, Product, Data Science, and partner engineering teams; Mentor engineers across the Ads org; Lead through expertise and collaboration, not hierarchy

Communication Scope

communicating across executive stakeholders

Process & Methodology

Define and drive multi year technical roadmaps

Full Job Description

About the Team DoorDash Ads has become one of the fastest growing parts of DoorDash and a core pillar of the company's growth. Our Ads platform serves two core customer groups, Restaurant and CPG advertisers, and is rapidly expanding from enterprise into mid-market and SMB. The business is scaling fast, and we're building the infrastructure to match it. We are evolving from a first-generation platform into a sophisticated, full-funnel advertising system. The architectural decisions made now will define how DoorDash Ads scales across restaurants, retail, and grocery for the next decade. About the Role As a Principal Engineer on Ads, you will serve as the technical leader for the Ads platform organization, setting architectural direction and driving the long term technical strategy for the systems that power our entire advertising business. This is an individual contributor role with organization-wide technical authority and director level scope. You will define what we build, how we build it, and the engineering culture that outlasts any single project. You will partner closely with Machine Learning, Product, Data Science, and Infrastructure stakeholders to align on roadmap, scale foundational systems, and deliver high-impact outcomes that improve advertiser ROI, platform reliability, and consumer experience. You're excited about this opportunity because you will… Lead at scale. Serve as the technical lead for the Ads organization, providing architectural vision and direction across the full ads stack. Influence across the organization. Drive alignment across ML, Infrastructure, Product, Data Science, and partner engineering teams. Mentor engineers across the Ads org to raise the bar on technical excellence and systems thinking. Shape engineering culture. Define the patterns, principles, and standards for how the Ads org designs, ships, and operates large scale distributed systems. Solve genuinely hard problems, hands on. Dig into the most complex distributed systems

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