Unifonic
Technology
PrinciplePerformanceMarketingSpecialist
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“Principle Performance Marketing Specialist at Unifonic. Skills: Performance Marketing, Demand Generation, Growth Metrics, Campaign Optimization. Build high-performance demand generation programs. Optimize high-performance demand generation programs”
What You'll Achieve.
Convert paid activity into qualified pipeline; Convert organic activity into qualified pipeline; Convert paid activity into revenue; Convert organic activity into revenue; Improve acquisition performance; Improve conversion performance; Improve organic pipeline
Industry & Context.
Problem-solving
What They're Looking For.
Must Have
6+ years B2B performance marketing experience, 6+ years growth marketing experience, Experience in SaaS environments, Experience in platform environments, Experience in enterprise tech environments, Hands-on experience managing paid media campaigns, Experience managing campaigns across Google Ads, Experience managing campaigns across LinkedIn, Experience managing campaigns across Meta, Experience managing campaigns across programmatic platforms, Deep understanding of marketing automation, Deep understanding of attribution, Deep understanding of funnel analytics, Proven ability to optimize campaigns based on data, Proven ability to optimize campaigns based on performance insights, Experience working with SEO tools, Experience working with CRO tools, Experience working with web analytics tools, Collaboration skills working with Sales teams, Collaboration skills working with Marketing Ops teams, Collaboration skills working with Product Marketing teams
Nice to Have
Experience in MENA markets, Arabic language skills, English language skills
What You'll Do.
Build high-performance demand generation programs
Optimize high-performance demand generation programs
Convert paid activity into qualified pipeline
Convert organic activity into qualified pipeline
Convert paid activity into revenue
Convert organic activity into revenue
Define channel strategy
Improve acquisition performance
Improve conversion performance
Ensure campaigns are data-driven
Ensure campaigns are efficient
Ensure campaigns are scalable
Partner with Marketing Operations
Partner with Product Marketing
Design full-funnel campaigns
Optimize full-funnel campaigns
Focus on pipeline efficiency
Support account-based campaigns
Support intent-driven campaigns
Test bidding strategies
Optimize bidding strategies
Support organic search strategy
Improve landing page performance
Improve conversion rates
Contribute to technical SEO initiatives
Contribute to content SEO initiatives
Improve organic pipeline
Optimize inbound lead flows
Optimize nurture journeys
Support lifecycle definitions
Ensure accurate tracking
Ensure accurate attribution
How You'll Work.
Team & Collaboration
Marketing Operations; Product Marketing; Sales teams; Web teams; Product teams
Full Job Description
Proudly recognized as a Great Place to Work®, we are an AI-native customer experience platform purpose-built for emerging markets. With more than 25 years of conversational AI research and development, we serve over 5,000 enterprises across MENA and are pioneering sovereign, agentic AI through our Agentic Studio platform. As the category takes shape, the way Unifonic is perceived — by buyers, analysts, media, and the broader market — is a strategic asset. This role owns that perception. We thrive on creativity, collaboration, and fun, where every idea is welcomed and celebrated. As shareholders in the company, we’re more than just communicators—we’re innovators shaping the future together. We are Unifones. Join us and be part of something extraordinary! Meet the team! The Marketing team is a collaborative group of professionals dedicated to driving business growth, strengthening brand presence, and enhancing customer engagement. Through strategic planning, integrated campaign execution, and data-driven decision-making, the team delivers impactful initiatives that support revenue objectives, generate market demand, and contribute to the company's overall success. By combining creativity, innovation, and analytical thinking, the team continuously adapts to evolving market trends, optimizes performance, and creates meaningful business outcomes that advance organizational goals. As Principal Performance Marketing Specialist, you will be responsible for building and optimizing high-performance demand generation programs that convert paid and organic activity into qualified pipeline and revenue for Unifonic. You act as a subject-matter expert within the growth team, helping define channel strategy, improving performance across acquisition and conversion, and ensuring campaigns are data-driven, efficient, and scalable. You partner closely with Marketing Operations, Product Marketing, and Sales to turn demand into qualified pipeline and revenue. Help us shape the future of
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