PrincipalUserExperienceDesigner

_Job Description_ ** Job Description** **Office Location:** Bangalore **Team:** Product Design (Travel Squad) **Why This Role Matters** At AirAsia MOVE, our goal is to become the most customer-centric travel platform in Asia. The heart of that goal lives within our booking experience. To strengthen our team, we are looking for a **Principal Product Designer** to own the evolution of our core travel flows, specifically for flights and hotels. As a high-level individual contributor, you won't just be "designing screens", you will be focusing on the UX architecture, systems logic, user flows, and sophisticated motion that turn a complex booking process into an easy and elegant journey. You will be the standard-bearer for design craft quality, ensuring that every transition and touchpoint reinforces trust and drives conversion for tens of millions of users. **What You Will Do** * **Master the Flow:** Lead the end-to-end design of complex booking journeys, utilizing advanced user flow mapping to eliminate friction and optimize conversion rates for our flight and hotel products. * **Elevate the Craft:** Push the boundaries of our product experience by integrating high-fidelity motion design and contributing to the evolution of our mature design system. * **Lead by Example:** While an individual contributor role, you will mentor and grow junior designers by demonstrating what great quality (of design craft) looks like in practice, communication, and strategic thinking. * **Data-Informed Iteration:** Partner with Product and Data teams to translate behavioral metrics and A/B testing results into design improvements that move the needle on key business outcomes. * **Strategic Alignment:** Collaborate with engineering and stakeholders to ensure technical feasibility while maintaining an intuitive, consistent experience across all platforms (web and mobile app). **What Success Looks Like** * **Conversion Excellence:** Your optimizations lead to measurable improvements in booki