AirAsia MOVE
Travel
PrincipalUserExperienceDesigner
“Principal User Experience Designer at AirAsia MOVE. Skills: UX architecture, systems logic, user flows, motion design, design systems. Lead the end-to-end design of complex booking journeys. utilizing advanced user flow mapping to eliminate friction and optimize conversion rates for our flight and hotel products”
What You'll Achieve.
strengthen our team; own the evolution of our core travel flows; focusing on the UX architecture, systems logic, user flows, and sophisticated motion that turn a complex booking process into an easy and elegant journey; be the standard-bearer for design craft quality, ensuring that every transition and touchpoint reinforces trust and drives conversion for tens of millions of users; eliminate friction and optimize conversion rates for our flight and hotel products; contributing to the evolution of our mature design system; demonstrating what great quality (of design craft) looks like in practice, communication, and strategic thinking; translate behavioral metrics and A testing results into design improvements that move the needle on key business outcomes; ensure technical feasibility while maintaining an intuitive, consistent experience across all platforms (web and mobile app); Your optimizations lead to measurable improvements in booking completion rates and reduced drop-off in the travel funnel; You establish a clear "north star" for UX and interaction standards that other colleagues look to for inspiration; Junior and mid-weight designers show visible growth in their craft and attention to detail through your informal mentorship and peer reviews; Complex projects are delivered with high clarity, from initial journey mapping to final, motion-enriched handoffs; drive change and improve a B2C product that serves tens of millions of monthly active users under a strong, trusted brand in an exciting industry
Industry & Context.
untangle complex requirements into simple, intuitive paths
What They're Looking For.
Must Have
5 + years of experience in product design, deep portfolio focused on complex B2C transactional flows, Mastery of information architecture and user flow, Good skills in motion design, sophisticated understanding of how to leverage and contribute to large-scale design systems, Exceptional Communication: The ability to articulate the "why" behind design decisions to senior leadership and influence product strategy through persuasive storytelling, A "Lead by Doing" Mentality
Nice to Have
E-commerce or Travel experience is a significant plus
What You'll Do.
Lead the end-to-end design of complex booking journeys
utilizing advanced user flow mapping to eliminate friction and optimize conversion rates for our flight and hotel products
Push the boundaries of our product experience by integrating high-fidelity motion design and contributing to the evolution of our mature design system
mentor and grow junior designers by demonstrating what great quality (of design craft) looks like in practice
and strategic thinking
Partner with Product and Data teams to translate behavioral metrics and A testing results into design improvements that move the needle on key business outcomes
Collaborate with engineering and stakeholders to ensure technical feasibility while maintaining an intuitive
consistent experience across all platforms (web and mobile app)
How You'll Work.
Team & Collaboration
Partner with Product and Data teams; Collaborate with engineering and stakeholders
Communication Scope
Exceptional Communication; articulate the "why" behind design decisions to senior leadership; influence product strategy through persuasive storytelling; communication; peer reviews
Process & Methodology
initial journey mapping, motion-enriched handoffs
Applying for this Principal User Experience Designer role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about AirAsia MOVE?
Real rants from real employees. Read before you apply.