MNTN
Advertising Technology
PrincipalStrategist,AdMeasurement
“Principal Strategist, Ad Measurement at MNTN. Skills: Ad Measurement, Performance Validation, Incrementality, Lift Studies. Own best practices for advanced measurement. Own performance validation”
What You'll Achieve.
Drive measurable conversions; Drive revenue; Drive site visits; Improve product capabilities; Build customer trust
Industry & Context.
Complex analytical problem-solving; Troubleshoot challenges; Recommend actionable solutions
What They're Looking For.
Must Have
8+ years experience, Measurement strategy ownership, Performance validation ownership, Complex analytical problem-solving, AdTech/MarTech experience, Incrementality testing experience, Lift studies experience, Attribution experience, Experimental measurement frameworks experience, SQL proficiency, Communication skills
Nice to Have
PhD preferred, Familiarity with CTV ecosystem, Familiarity with performance marketing ecosystem, Familiarity with measurement providers, Familiarity with attribution providers
What You'll Do.
Own best practices for advanced measurement
Own performance validation
Own incrementality testing
Own experimental design
Partner with Customer Success
Design customer measurement approaches
Evaluate customer measurement approaches
Interpret customer measurement approaches
Guide methodology decisions
Guide success criteria decisions
Guide result interpretation decisions
Act as strategic advisor to customers
Translate complex measurement results
Communicate confidence levels
Communicate limitations
Lead enablement on measurement rigor
Lead enablement on analytical best practices
Elevate performance validation approach
Contribute measurement-driven insights
Synthesize learnings across customer engagements
Identify opportunities
Inform product strategy
Inform roadmap discussions
Partner with external measurement vendors
Partner with internal Engineering teams
Define advanced measurement solutions
Operationalize advanced measurement solutions
Serve as escalation point
Lead structured analysis
Maintain expertise on measurement landscape
Inform MNTN's point of view
How You'll Work.
Team & Collaboration
Customer Success; Business Development; Engineering; External measurement providers; Product; External partners
Communication Scope
Executive-ready recommendations; Clear insights; Confidence levels; Limitations communication
Applying for this Principal Strategist, Ad Measurement role?
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