Amazon.com Services LLC
Technology
Principal,StrategicCommsPlanner
Neural analysis suggests this role is
optimal for Senior candidates.
“Principal, Strategic Comms Planner at Amazon.com Services LLC. Skills: Communications planning, Narrative consistency, Audience strategy. Architect communications planning framework. Operationalize communications planning framework”
What You'll Achieve.
Drive measurable outcomes; Maximize ROI; Drive measurable impact
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
Functional expertise in Comms Planner role, Curious about AI changes, Proactively testing new approaches
Nice to Have
Performed similar Comms Planner role
What You'll Do.
Architect communications planning framework
Operationalize communications planning framework
Align audience segmentation
Map messaging to audiences
Review customer journeys
Identify messaging gaps
Ensure campaign sequencing
Establish prioritization criteria
Define audience priorities
Define campaign objectives
Define integrated channel strategy
Own measurement frameworks
Track campaign effectiveness
Track narrative consistency
Track channel performance
Translate findings into optimizations
Translate findings into strategic pivots
Lead cross-functional alignment
Serve as connective tissue
Ensure briefs are grounded
Identify emerging channels
Champion emerging formats
Champion emerging approaches
Oversee narrative coherence
Identify AI opportunities
How You'll Work.
Team & Collaboration
GTM & Marketing Strategy team; Content teams; Channel teams; Product Marketing teams; Growth Marketing teams; SMB Marketing teams; Analytics teams; Creative teams; Product teams; Audience strategy teams; Channel delivery teams
Communication Scope
Storytelling across channels
Full Job Description
Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. The GTM & Marketing Strategy team drives efficiency across Amazon Ads by architecting the processes that align Product, Marketing, and Sales and building the single sources of truth that keep all teams moving together. We create central direction, uniting audience, messaging, channel, and go-to-market strategies, while building the mechanisms that ensure disciplined execution, scaling what works. As the Amazon Ads marketing organization has grown and evolved across brand, demand generation, events, and content so has the need for a single strategic voice connecting our storytelling across channels, audiences, and campaigns. We're hiring a Principal, Strategic Communications Planner to build this function from the ground up. This is a rare opportunity to architect a net-new discipline within an established, high-performing marketing organization. You will define what "great" looks like for Comms Planning at Amazon Ads, architecting how we ensure our narratives land with precision across every audience and touchpoint, including agents that increasingly discover, evaluate, and recommend Amazon Ads on behalf of advertisers. You will own the end-to-end strategic planning discipli
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