Amazon Advertising LLC
Project/Program/Product Management--Non-Tech, Program Management, Advertising
PrincipalProgramManager,AmazonAds,PartnerEnablementandGrowth
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“Principal Program Manager, Amazon Ads, Partner Enablement and Growth at Amazon Advertising LLC. Skills: Program strategy, Stakeholder orchestration, Partner psychology. Define and evolve strategic framework. Orchestrate cross-functional alignment”
What You'll Achieve.
Drive partner engagement; Drive advertiser outcomes; Balance partner motivation with business sustainability; Ensure partner-facing experiences ladder up; Translate partner insights into strategic recommendations; Iterate based on data; Align to broader status and benefits strategy; Translate insights into program enhancements
Industry & Context.
Solve fragmented touchpoints; Create comprehensive status and benefits framework; Define criteria that matter; Define benefit structures; Ensure consistency
What They're Looking For.
Must Have
7+ years cross functional project delivery, MBA and 5+ years cross functional project delivery, 7+ years working cross functionally, Manage, analyze, and communicate results, Own program strategy and end to end delivery, Use data and metrics to drive improvements, Implement repeatable processes, Drive automation or standardization, Define and execute program requirements
Nice to Have
Deliver projects within scope, time, budget, quality
What You'll Do.
Define and evolve strategic framework
Orchestrate cross-functional alignment
Establish program governance
Drive executive communication and stakeholder management
Own program measurement and optimization
Partner with Product teams
Lead partner research and feedback loops
How You'll Work.
Team & Collaboration
Cross-functional alignment; Product, Sales, Marketing, Finance, Operations teams; Executive communication; Stakeholder management; Partner research and feedback loops
Communication Scope
Executive communication; Stakeholder management; Strategic recommendations
Process & Methodology
Program strategy, End to end delivery, Program governance, Program measurement, Program optimization
Full Job Description
Are you ready to define the strategic vision for how Amazon Ads recognizes and rewards the partners who power billions in advertiser growth? We're building the future of our Partner Network's status and benefits program—a comprehensive initiative that will transform how thousands of partners understand their value, unlock opportunities, and accelerate their business growth alongside Amazon Ads. As the Principal Program Manager for Partner Status & Benefits, you'll own the overarching strategy and framework that brings partner recognition to life. You'll define what "great" looks like across the partner journey—from how we measure partner value to what benefits they unlock—and orchestrate alignment across Product, Sales, Marketing, Finance, and Operations teams to deliver a cohesive partner experience. What makes this role exciting: • You'll architect a greenfield program framework that defines partner tiers, benefit structures, and recognition criteria across our entire ecosystem • You'll work backwards from partners to establish the strategic principles that guide product development, sales engagement, and marketing activation • You'll drive cross-functional alignment on a complex, multi-stakeholder initiative—ensuring products like scorecards, account management tools, and activation resources ladder up to a unified partner value proposition • You'll influence how we invest in our highest-performing partners while creating clear pathways for emerging partners to level up • You'll see your work drive measurable impact: partner satisfaction scores, program adoption, benefit utilization, and ultimately advertiser outcomes What you'll solve: Partners today experience fragmented touchpoints across performance visibility, benefits access, and recognition. You'll solve this by creating a comprehensive status and benefits framework that ties everything together—defining the "why" behind our investments and ensuring partners experience a coherent journey from onboarding th
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