Actian
Data & AI
PrincipalProductMarketingManager,Data&BI
“Principal Product Marketing Manager, Data & BI at Actian. Skills: Product Marketing Management, Data & BI space expertise, Go-to-market strategy, AI narrative development. Develop and maintain positioning, differentiated messaging, and a cohesive narrative. Lead go-to-market for product launches”
What You'll Achieve.
drive adoption and pipeline impact; keep a loyal, installed base engaged and expanding; reinforces value at renewal time
Industry & Context.
What They're Looking For.
Must Have
6-10 years of PMM experience in enterprise software, meaningful time in data, analytics, BI, or adjacent categories, Experience marketing a BI or analytics product directly, Background marketing to analytics teams, data engineers, and application developers, Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations, Experience with open-source communities, free trials and product-led growth models, Hands-on experience with AI tools and workflow automation
What You'll Do.
Develop and maintain positioning
differentiated messaging
and a cohesive narrative
Lead go-to-market for product launches
Create demand generation content
Build and deliver internal enablement materials and training
Create sales plays and campaigns
Partner with R&D to shape roadmap and articulate our AI story
Monitor competitive landscape and provide strategic recommendations
Partner with Customer Marketing and PM on the retention content calendar
Bring new features to market and build enablement materials
Translate roadmap updates into customer-facing messaging
Contribute to Actian's broader AI narrative
Create messaging and content for cross-sell expansion programs
How You'll Work.
Team & Collaboration
Partner with R&D to shape roadmap; Partner with Customer Marketing and PM; working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding
Communication Scope
articulate our AI story; customer-facing messaging
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