Elliptic
Fintech
PrincipalProductMarketingManager
“Principal Product Marketing Manager at Elliptic. Skills: Product marketing, Category creation, Competitive displacement, Digital asset intelligence. Own competitive positioning. Own market narrative”
What You'll Achieve.
Win market share; Accelerate ARR; Win strategic competitive deals; Change the conversation; Strengthen standing; Measurable improvements in US win rate; Measurable improvements in pipeline velocity; Measurable improvements in competitive displacement; Achieve closed deals; Embed repeatable GTM rhythm; Turn insights into measurable commercial outcomes; Support awareness; Support adoption; Support pipeline growth; Equip global sales teams; Align global messaging with US strategy
Industry & Context.
Competitive strategy; Market analysis; Turning insights into action
What They're Looking For.
Must Have
7+ years of experience, Category creation experience, Competitive displacement experience, B2B SaaS experience, Direct experience against dominant US incumbents, Shaping winning narrative experience, Understanding of financial crime, Understanding of AML/KYC, Understanding of blockchain analytics, Excellent written communication, Excellent verbal communication, Storytelling finesse, Executive presence, Experience leading cross-functional GTM programs, Commercial acumen
Nice to Have
Fintech experience, Regtech experience, Data intelligence experience, Cybersecurity experience, Marketing compliance solutions experience, Blockchain analytics platforms experience, Financial services background, Risk management background, Digital assets background, Global scale-up environment experience, AI-enabled market analysis tools familiarity, High-growth global technology environment experience, Global organizations experience, Geographically distributed teams experience, Scaling brand presence experience
What You'll Do.
Own competitive positioning
Differentiate platform
Shape analyst perception
Shape customer perception
Develop platform-level narrative
Tie together products
Tie together data capabilities
Build competitor strategy view
Build competitor messaging view
Build competitor product direction view
Turn insights into campaigns
Turn insights into sales enablement
Translate strategy into GTM execution
Lead analyst relations
Lead category-defining content creation
Create thought leadership
Create customer success stories
Create technical deep dives
Engage with field events
Engage with analyst briefings
Provide strategic input to pricing
Provide strategic input to roadmap
Provide strategic input to product investments
Launch messaging platform
Position Elliptic as category leader
Differentiate from competitors
Embed repeatable GTM rhythm
Create data-driven cadence
Connect messaging to deal intelligence
Connect messaging to competitive performance
Turn insights into commercial outcomes
Build internal credibility
Support pipeline growth
Guide global product marketing messaging
Align messaging with US strategy
How You'll Work.
Team & Collaboration
Product; Marketing; Sales; Customer Success; Global product marketing team; Product leadership; Sales leadership; Marketing leadership; Commercial organization; Subject matter experts; Global stakeholders
Communication Scope
Written communication; Verbal communication; Storytelling; Executive presentations; Analyst briefings; Media engagement
Process & Methodology
GTM programs
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