Elliptic

Fintech

PrincipalProductMarketingManager

$135–250k San Francisco, California, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Principal Product Marketing Manager at Elliptic. Skills: Product marketing, Category creation, Competitive displacement, Digital asset intelligence. Own competitive positioning. Own market narrative”

What You'll Achieve.

Win market share; Accelerate ARR; Win strategic competitive deals; Change the conversation; Strengthen standing; Measurable improvements in US win rate; Measurable improvements in pipeline velocity; Measurable improvements in competitive displacement; Achieve closed deals; Embed repeatable GTM rhythm; Turn insights into measurable commercial outcomes; Support awareness; Support adoption; Support pipeline growth; Equip global sales teams; Align global messaging with US strategy

Industry & Context.

Fintech
Problems you'll solve

Competitive strategy; Market analysis; Turning insights into action

What They're Looking For.

Must Have

7+ years of experience, Category creation experience, Competitive displacement experience, B2B SaaS experience, Direct experience against dominant US incumbents, Shaping winning narrative experience, Understanding of financial crime, Understanding of AML/KYC, Understanding of blockchain analytics, Excellent written communication, Excellent verbal communication, Storytelling finesse, Executive presence, Experience leading cross-functional GTM programs, Commercial acumen

Nice to Have

Fintech experience, Regtech experience, Data intelligence experience, Cybersecurity experience, Marketing compliance solutions experience, Blockchain analytics platforms experience, Financial services background, Risk management background, Digital assets background, Global scale-up environment experience, AI-enabled market analysis tools familiarity, High-growth global technology environment experience, Global organizations experience, Geographically distributed teams experience, Scaling brand presence experience

What You'll Do.

Own competitive positioning

Differentiate platform

Shape analyst perception

Shape customer perception

Develop platform-level narrative

Tie together products

Tie together data capabilities

Build competitor strategy view

Build competitor messaging view

Build competitor product direction view

Turn insights into campaigns

Turn insights into sales enablement

Translate strategy into GTM execution

Lead analyst relations

Lead category-defining content creation

Create thought leadership

Create customer success stories

Create technical deep dives

Engage with field events

Engage with analyst briefings

Provide strategic input to pricing

Provide strategic input to roadmap

Provide strategic input to product investments

Launch messaging platform

Position Elliptic as category leader

Differentiate from competitors

Embed repeatable GTM rhythm

Create data-driven cadence

Connect messaging to deal intelligence

Connect messaging to competitive performance

Turn insights into commercial outcomes

Build internal credibility

Support pipeline growth

Guide global product marketing messaging

Align messaging with US strategy

How You'll Work.

Team & Collaboration

Product; Marketing; Sales; Customer Success; Global product marketing team; Product leadership; Sales leadership; Marketing leadership; Commercial organization; Subject matter experts; Global stakeholders

Communication Scope

Written communication; Verbal communication; Storytelling; Executive presentations; Analyst briefings; Media engagement

Process & Methodology

GTM programs

Full Job Description

Elliptic is the leader in digital asset decisioning, we have built the most comprehensive platform for efficiently extracting crypto data and intelligence across blockchains with the greatest accuracy. Our platform’s unrivalled uptime, scalability, depth and breadth of our data and intelligence means exacting organizations choose Elliptic for their compliance, risk management, intelligence operations and blockchain infrastructure needs. Founded in 2013, Elliptic is headquartered in London with offices in New York, Washington D.C., UAE, Singapore and Tokyo. To learn more, visit www.elliptic.co http://www.elliptic.co and follow us on LinkedIn https://uk.linkedin.com/company/ellipticco and X https://x.com/elliptic?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor. Elliptic’s mission is to dominate the US market - a challenge given the foothold that home-grown incumbents have. Your mission is to help us redefine how the industry perceives Elliptic: not as a UK‑based analytics vendor, but as the category leader in digital asset risk intelligence. Working with the Head of Product Marketing in the UK and Regional VP Sales Americas, you’ll serve as the local product marketing expert - refining our global messaging, driving go-to-market initiatives, and representing the voice of the US customer across Elliptic’s global organization. This role offers the opportunity to make a meaningful impact on Elliptic’s US growth trajectory, working with stakeholders across Product, Marketing, Sales, and Customer Success. The impact you will have: As Principle Product Marketing Manager, you’ll serve as the competitive strategist who shapes our story against key players, helping us craft messaging that wins market share and accelerates ARR with our target customers. You will create and drive product narratives that position Elliptic as the intelligence platform of choice for institutions operating at scale. Your work will define how prospects, customers, and influencers perceive Ellip

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