Drata

Marketing

PrincipalProductMarketingManager

$171–264k Virginia Beach, Virginia, United States FULL TIME Remote Friendly
The Brief

“Principal Product Marketing Manager at Drata. Skills: Product marketing, GTM strategy, Launch execution. Support end-to-end GTM planning. Drive end-to-end GTM execution”

What You'll Achieve.

Enable field to sell; Customers to succeed

Industry & Context.

Marketing
Problems you'll solve

Build structure; Turn process into execution

What They're Looking For.

Must Have

8+ years in product marketing, 8+ years GTM strategy, 8+ years launch management, 8+ years B2B SaaS role, Proven track record executing complex product launches, Ability to build structure in ambiguous environments, Ability to turn process into execution, Excellent written communication skills, Excellent verbal communication skills, Experience building messaging, Experience building launch content, Experience building field-facing assets, Project management instincts, Ability to manage multiple projects

Nice to Have

Experience with AI governance

What You'll Do.

Support end-to-end GTM planning

Drive end-to-end GTM execution

Act as product marketing DRI

Drive alignment and execution

Maintain launch plans

Maintain deliverables

Build readiness criteria

Maintain readiness criteria

Translate product plans

Translate launch milestones

Support tiering requirements

Support readiness requirements

Build task structures

Maintain task structures

Maintain documentation

Contribute to communications cadence

Deliver weekly updates

Produce core internal assets

Produce core external assets

Maintain GTM slide repositories

Maintain launch materials

Ensure assets are accurate

Ensure assets are on-brand

Ensure assets align to scope

Gather stakeholder feedback

Gather launch learnings

Sharpen execution quality

Move between strategy

Move between execution

Move between communication

Contribute to building launch discipline

How You'll Work.

Team & Collaboration

Cross-functional alignment; Cross-functional execution; Product; Marketing; Sales; Customer Success; Enablement; Executive audiences; Cross-functional stakeholders

Communication Scope

Executive updates; Field-facing communication; Internal narratives; Executive-ready content; Weekly updates

Process & Methodology

Project management

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