Drata

Marketing

PrincipalProductMarketingManager

$171–264k Virginia Beach, Virginia, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Principal Product Marketing Manager at Drata. Skills: Product marketing, GTM strategy, Launch execution. Support end-to-end GTM planning. Drive end-to-end GTM execution”

What You'll Achieve.

Enable field to sell; Customers to succeed

Industry & Context.

Marketing
Problems you'll solve

Build structure; Turn process into execution

What They're Looking For.

Must Have

8+ years in product marketing, 8+ years GTM strategy, 8+ years launch management, 8+ years B2B SaaS role, Proven track record executing complex product launches, Ability to build structure in ambiguous environments, Ability to turn process into execution, Excellent written communication skills, Excellent verbal communication skills, Experience building messaging, Experience building launch content, Experience building field-facing assets, Project management instincts, Ability to manage multiple projects

Nice to Have

Experience with AI governance

What You'll Do.

Support end-to-end GTM planning

Drive end-to-end GTM execution

Act as product marketing DRI

Drive alignment and execution

Maintain launch plans

Maintain deliverables

Build readiness criteria

Maintain readiness criteria

Translate product plans

Translate launch milestones

Support tiering requirements

Support readiness requirements

Build task structures

Maintain task structures

Maintain documentation

Contribute to communications cadence

Deliver weekly updates

Produce core internal assets

Produce core external assets

Maintain GTM slide repositories

Maintain launch materials

Ensure assets are accurate

Ensure assets are on-brand

Ensure assets align to scope

Gather stakeholder feedback

Gather launch learnings

Sharpen execution quality

Move between strategy

Move between execution

Move between communication

Contribute to building launch discipline

How You'll Work.

Team & Collaboration

Cross-functional alignment; Cross-functional execution; Product; Marketing; Sales; Customer Success; Enablement; Executive audiences; Cross-functional stakeholders

Communication Scope

Executive updates; Field-facing communication; Internal narratives; Executive-ready content; Weekly updates

Process & Methodology

Project management

Full Job Description

Our Mission & Values: At Drata, we help companies earn and keep the trust of their users, customers, partners, and prospects. We’re the proof layer that shows great companies deserve the trust they aim to build. We live our values every day. Built on Trust means consistency is everything. Act with Integrity by always doing the right thing. Being Customer-Obsessed keeps the people we serve at the center of our work. Competitive Fire drives us to push ourselves harder than anyone else. Diversity brings unique perspectives that lead to better solutions. Automation First ensures we save time and money by making efficiency a priority. Our Culture & Work Style 🚀 At Drata, we’re not just building software - we’re building a mindset. Everything we do springs from: - Be a Driver (Owner‑Operator Mentality): Own your work. Improve relentlessly. Deliver results. - Move at Drata Speed (Precision & Velocity): Fast decisions. Quick learning. Immediate impact. - Stay Mission-Driven (Customer‑Obsessed): Challenge assumptions. Deliver value. Stay hungry. If you thrive when you’re empowered, energized, and working with smart, mission-driven people, you’ll feel at home here. Why Join The Drata Team? The best way to understand the Driver’s Mindset is to see it in action. We’re an award-winning, mission-driven team of 600+ people worldwide, united by a culture that values trust, speed, and continuous growth. - See the Speed: https://www.youtube.com/watch?v=QidTdkGwKMY Watch our CEO, Adam Markowitz, discuss the hyper-growth journey, from $0 to $100M ARR in just four years - Hear the Voice of the Team https://drata.com/about/life-at-drata: Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available. - Experience the Impact https://www.greatplacetowork.com/certified-company/7044563: See why we are consistently recognized on Fortune's Best Workplaces lists. - Connect with Us on Socials: LinkedIn https://www.linkedin.com/company/drat

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