Assured
Insurance
PrincipalProductMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Principal Product Marketing Manager at Assured. Skills: Product marketing, Sales enablement, Narrative development. Own Buy vs. Build narrative. Build CCO-grade pitch”
Industry & Context.
What They're Looking For.
Must Have
4-6+ years product marketing, Senior IC work, 2+ years business/strategy ownership, Outstanding writing skills, AI-first mentality, Fluency turning technical capability into value, Comfort working directly with sales, High ownership, Low ego, Bias toward shipping
Nice to Have
Enterprise insurance domain knowledge, Claims domain knowledge
What You'll Do.
Own Buy vs. Build narrative
Build CCO-grade pitch
Iterate against objections
Create objection library
Create vertical battlecards
Map value penetration
Define expansion areas
Own expansion playbook
Scope per-logo expansion plays
Partner with Customer and Sales
Ship expansion case studies
Ship reference customers
Co-pilot critical meetings
Pressure-test messaging
Bring field reality back
Feed engineering messaging
Feed agentic workflows
Feed named-account intelligence
Partner with Integrated marketing
Feed end-to-end journey
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Work with Sales; Work with Customer-Facing teams; Work with Product; Partner with engineering; Partner with Integrated marketing
Communication Scope
CCO-grade deck; Crisp one-pager
Full Job Description
Assured is on a mission to modernize insurance. Claims processing (i.e. should we pay this claim?), while often overlooked, is the foundation of the entire industry. It’s currently highly manual, involving phone calls, faxes, and gut instinct, costing tens of billions of dollars a year. We can do better. At Assured, we provide large insurers with the software solutions they need to win in a modern, technology-driven world. From self-service claim-filing software to backend fraud detection, we’re the engine that powers claims processing for some of the largest insurers in the world. The challenges we face are deep and diverse, from creating digital experiences that provide comfort and clarity to claimants at their most stressed and vulnerable to orchestrating large-scale ML-driven decision-making on billions of dollars of claims payments, life at Assured is dynamic, collaborative, and rewarding. We are looking for a founding Principal Product Marketing Manager – a senior individual contributor who owns the core narrative, use cases, and enablement assets that win and grow our largest accounts. You will be the hands-on craftsperson behind crafting and telling the story: the decks, the one-pagers, the battlecards, the demos, and the use-case maps that Sales takes into the best-of-the-best Insurance carriers in the US. This role spans both of our motions. On 🏁 Land, you own the “Buy vs. Build” narrative and the field-grade objection library that wins Assured against internal AI builds, BPOs, and incumbent core systems. On 📈 Expand, you own the use-case map and expansion playbook that grow claim-share and process penetration inside the logos we already serve. You will work shoulder-to-shoulder with Sales, Customer-Facing teams, and Product to instrument and scale what works. This is a maker’s seat for someone who writes exceptionally, thinks rigorously, and ships fast. What You’ll Do 🏗️ Own the “Buy vs. Build” narrative – Build and continuously sharpen the CCO-grade p
Applying for this Principal Product Marketing Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about Assured?
Real rants from real employees. Read before you apply.