Assured

Insurance

PrincipalProductMarketingManager

$200–220k Remote FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Principal Product Marketing Manager at Assured. Skills: Product marketing, Sales enablement, Narrative development. Own Buy vs. Build narrative. Build CCO-grade pitch”

Industry & Context.

Insurance

What They're Looking For.

Must Have

4-6+ years product marketing, Senior IC work, 2+ years business/strategy ownership, Outstanding writing skills, AI-first mentality, Fluency turning technical capability into value, Comfort working directly with sales, High ownership, Low ego, Bias toward shipping

Nice to Have

Enterprise insurance domain knowledge, Claims domain knowledge

What You'll Do.

Own Buy vs. Build narrative

Build CCO-grade pitch

Iterate against objections

Create objection library

Create vertical battlecards

Map value penetration

Define expansion areas

Own expansion playbook

Scope per-logo expansion plays

Partner with Customer and Sales

Ship expansion case studies

Ship reference customers

Co-pilot critical meetings

Pressure-test messaging

Bring field reality back

Feed engineering messaging

Feed agentic workflows

Feed named-account intelligence

Partner with Integrated marketing

Feed end-to-end journey

How You'll Work.

Team & Collaboration

Cross-functional collaboration; Work with Sales; Work with Customer-Facing teams; Work with Product; Partner with engineering; Partner with Integrated marketing

Communication Scope

CCO-grade deck; Crisp one-pager

Full Job Description

Assured is on a mission to modernize insurance. Claims processing (i.e. should we pay this claim?), while often overlooked, is the foundation of the entire industry. It’s currently highly manual, involving phone calls, faxes, and gut instinct, costing tens of billions of dollars a year. We can do better. At Assured, we provide large insurers with the software solutions they need to win in a modern, technology-driven world. From self-service claim-filing software to backend fraud detection, we’re the engine that powers claims processing for some of the largest insurers in the world. The challenges we face are deep and diverse, from creating digital experiences that provide comfort and clarity to claimants at their most stressed and vulnerable to orchestrating large-scale ML-driven decision-making on billions of dollars of claims payments, life at Assured is dynamic, collaborative, and rewarding. We are looking for a founding Principal Product Marketing Manager – a senior individual contributor who owns the core narrative, use cases, and enablement assets that win and grow our largest accounts. You will be the hands-on craftsperson behind crafting and telling the story: the decks, the one-pagers, the battlecards, the demos, and the use-case maps that Sales takes into the best-of-the-best Insurance carriers in the US. This role spans both of our motions. On 🏁 Land, you own the “Buy vs. Build” narrative and the field-grade objection library that wins Assured against internal AI builds, BPOs, and incumbent core systems. On 📈 Expand, you own the use-case map and expansion playbook that grow claim-share and process penetration inside the logos we already serve. You will work shoulder-to-shoulder with Sales, Customer-Facing teams, and Product to instrument and scale what works. This is a maker’s seat for someone who writes exceptionally, thinks rigorously, and ships fast. What You’ll Do 🏗️ Own the “Buy vs. Build” narrative – Build and continuously sharpen the CCO-grade p

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