Amazon.com Services LLC
Project/Program/Product Management--Technical, Product Management - Technical, north america stores
PrincipalProductManager-Technical,AMESearchMarketing
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“Principal Product Manager-Technical, AME Search Marketing at Amazon.com Services LLC. Skills: Paid Search, Product Management, Digital Marketing, Data Analysis. Develop search channel insights. Translate insights into test plans”
What You'll Achieve.
Drive web site traffic; Maximize channel revenue; Improve customer experience; Improve ROI; Grow Amazon stores business
Industry & Context.
Analytical mindset; Analytical skills; Data-driven; Experiment-heavy; Bias toward action
What They're Looking For.
Must Have
Bachelor's degree, 8+ years product delivery experience, Own/drive roadmap strategy, Feature delivery experience, Technical product management experience, Influence senior leaders, Lead cross-functional teams
Nice to Have
Work with Engineers, Project management methodologies, Business analysis, Process improvement
What You'll Do.
Develop search channel insights
Translate insights into test plans
Translate insights into product proposals
Translate insights into optimization opportunities
Conduct in-depth analyses
Refine search space understanding
Uncover optimization opportunities
Translate analytical findings into insights
Translate analytical findings into business actions
Translate analytical findings into recommendations
Lead Paid Search channel marketing
Lead digital marketing strategy development
Lead digital marketing strategy execution
Own specific business areas
Balance business needs
Dive into customer responses
Analyze incremental business impact
Analyze budget justification
Shape AI-powered Ad formats
Classify queries into intent channels
Review social commerce API integration
Manage external partners
Manage marketing managers
Manage engineering sprints
How You'll Work.
Team & Collaboration
Retail teams; Marketing channel teams; International stakeholders; Partner syncs; Scientists; External partners; Science teams; Marketing managers; Countries; Engineering sprints; Cross-functional teams
Communication Scope
Business actions; Business recommendations
Process & Methodology
Roadmap strategy, Roadmap definition, Feature delivery, Product delivery, Cross-functional teams delivery
Full Job Description
The primary responsibilities of the Search Marketing organization are to drive web site traffic, maximize channel revenue and improve the end customer experience wherever they are in their shopping journey across the web. We manage Earned (SEO) and Paid Search marketing channels on external search engines and emerging partners including AI driven experiences and run experiments with a view to programmatically improve our ROI and find levers to grow the Amazon stores business. Our channel is one of the largest levers for Amazon business and new customer acquisition. We work with internal customers across all levels of the organization worldwide and enjoy the challenges and rewards of working in a fast-growing organization. We are seeking a seasoned Product Manager to lead Paid Search channel marketing for one of Amazon's largest managed traffic driving channels. In this role, you will lead the development and execution of the paid and organic digital marketing strategy. This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term financial impact of customer behavior trends. The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities. You should be strong at and attracted to the analytical and technical side of digital marketing as well as to the creative and experimental side, consistently using one to inform the other. You will be comfortable thinking big and diving deep. You will be the single point of contact and a dedicated owner for specific areas of the business and will be the search team's expert for that product line, gathering insights and applying learnings to additional lines of business / countries. The successful candidate will think strategically and execute rigorously. You must be able to thrive in an entrepreneurial environment and not be hindered by ambiguity or competing pr
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