Docker
Products
PrincipalProductManager,Growth
Neural analysis suggests this role is
optimal for Lead candidates.
“Principal Product Manager, Growth at Docker. Skills: Product-Led Growth, Growth metrics, Onboarding, Expansion. Lead Growth Pods. Optimize Onboarding & Setup”
What You'll Achieve.
Accelerating time-to-revenue; Scaling self-serve ARR; Driving high-velocity commercial growth; Optimize our digital storefront; Maximize funnel efficiency; Turn complex user behavior patterns into smooth, automated, high-velocity growth paths; Eliminate mid-funnel drop-offs; Accelerate time-to-value; Seamlessly guide users through complex developer workflows; Reveal multi-product value; Drive sequenced product adoption; Turn advanced portfolio capabilities into distinct, self-serve purchasable paths; Improve the self-serve active use conversion rate; Drive Net Expansion Rate (NDR); Improve baseline Gross Dollar Retention (GDR); Identify immediate optimization opportunities; Set baseline velocity expectations; Increase activation rates; Compress user time-to-value; Deliver the first iterations of the Product Attach Map; Operationalize initial distinct, purchasable self-serve layers; Achieve measurable, sustained improvements in user activation velocity, multi-product attach rates, and baseline Gross Dollar Retention (GDR); Directly contribute to the PLG Unit’s self-serve ARR targets through high-performing Activation and Expansion engines; Establish a highly predictable, automated, and mature experimentation ecosystem that continuously transforms usage patterns into platform guidance and net new expansion revenue
Industry & Context.
Does not offer visa sponsorship
What They're Looking For.
Must Have
background in software product management, substantial, dedicated focus directly within Product-Led Growth (PLG) and self-serve monetization, clear track record of personally moving key SaaS growth metrics, such as Gross Dollar Retention (GDR), Net Dollar Retention (NDR), Trial-to-Paid velocity, or Activation Rates, Advanced experience leveraging product analytics tools and working alongside data science partners to map user patterns and run clean experimentation frameworks, Comfort navigating developer ecosystems, cloud infrastructure, or complex multi-product software platforms, Outstanding skills in cross-functional alignment, with a history of successfully leading matrixed engineering and design teams
What You'll Do.
Optimize Onboarding & Setup
Deploy Behavioral Frameworks
Architect Product Attach Maps
Operationalize New SKUs
Stabilize Core Financial Levers
How You'll Work.
Team & Collaboration
Work alongside dedicated engineering, design, and analytics partners; Thrive in cross-functional structures; Align dedicated engineering pods, product designers, and data analysts toward unified metric goals; Collaborating on foundational infrastructure; Establish a collaborative cadence with your matrixed engineering, UX, and analytics team members; Partner with core product and packaging teams
Communication Scope
Collaborative Communicator
Process & Methodology
Managing execution and velocity
Full Job Description
Docker has been one of the most loved brands in developer tooling, trusted by more than 20 million monthly users and over 20 billion container image pulls. From solo founders to the world's largest companies, developers rely on Docker to build, share, and run their applications across our suite of products including Docker Desktop, Docker Hub, and Docker Scout. We are a globally distributed, remote-first team building the tools that define how software gets built and delivered. As AI agents redefine software development, Docker is at the center of that shift, providing the sandboxed environments, verified images, and secure infrastructure that make autonomous workflows trustworthy by default. Docker's Product-Led Growth (PLG) Unit is executing its next phase of evolution: accelerating time-to-revenue, scaling self-serve ARR, and driving high-velocity commercial growth. To optimize our digital storefront and maximize funnel efficiency, we are operating via a matrixed, pod-based operational model mapped to core financial and user levers. As the Principal Product Manager, you will have sole, explicit product ownership over critical layers of our Product Growth Substrate, specifically Onboarding & First-Run Experiences and Product Attach Experiences. You will directly lead two of our core cross-functional tracks: Activation and Expansion. Working alongside dedicated engineering, design, and analytics partners, you will turn complex user behavior patterns into smooth, automated, high-velocity growth paths. What Makes Someone Successful in This Role - Data-Driven Growth Architecture: You deeply understand how micro-conversions influence macro financial levers like Gross Dollar Retention (GDR), Net Dollar Retention (NDR), and customer lifetime value. - Mastery of PLG Mechanics: You have a proven playbook for optimizing developer or SaaS onboarding flows, designing contextual nudges, and building self-serve upsell paths without degrading the core user experience. - Matrixed
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