Crypto.com
Financial Services
PrincipalProductManager-Discovery&Onboarding(Exchange)
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“Principal Product Manager - Discovery & Onboarding(Exchange) at Crypto.com. Skills: Product management, Discovery, Onboarding, User conversion. Build behavioural analytics layer. Run A/B testing programme”
Industry & Context.
Identify conversion-degrading UX problem; Produce testable hypothesis
What They're Looking For.
Must Have
5+ years experience, AI-native workflow required, Agentic AI tools required
Nice to Have
Human-in-the-loop practices preferred
What You'll Do.
Build behavioural analytics layer
Run A/B testing programme
Reduce friction in onboarding
Build trust during onboarding
Set user up for activation
Own reward mechanics for sign-up
Use reward design as conversion lever
Own returning-user experience
Design secure authentication journey
Drive stakeholders to unblock
Prioritise and ship product
Design landing page experience
Coordinate UTM attribution
Design authentication UI
Design content hierarchy
Build A test infrastructure
Build verification flows
Build funnel dashboards
Analyze experimentation data
Analyze session behavioural data
Integrate fraud signal
Align at KYC initiation
Implement behavioural analytics framework
Define event taxonomy
Instrument user actions
Build real-time funnel dashboards
Conduct continuous analysis
Surface engagement patterns
Translate insights into hypotheses
Optimise messaging hierarchy
Optimise trust signals
Optimise CTA placement
Run high-velocity A testing programme
Evaluate content effectiveness
Guide visitors toward account creation
Own conversion performance
Define conversion targets
Track conversion actuals
Drive improvements through UX iteration
Attribute step-level drop-off
Accommodate regional onboarding variations
Design reward mechanics
Define eligibility criteria
Define communication timing
Instrument reward redemption tracking
Measure sign-up incentive impact
Build fraud resistance into mechanics
Prevent multi-accounting
Prevent disposable email sign-ups
Prevent synthetic identity abuse
Handoff sign-up reward
How You'll Work.
Team & Collaboration
Growth team; Design team; Engineering team; Data/Analytics team; Security/Risk team; Verification & Activation PM
Process & Methodology
Roadmap development
Full Job Description
## Description About the Role Crypto.com Exchange serves tens of millions of users globally, and we are scaling aggressively. As we grow our reach across new markets and channels, the precision with which we understand, optimise, and personalise the journey from first visit to fully activated account becomes a core competitive advantage. This role owns that journey end-to-end — across four deeply connected areas. Landing & Conversion — You will build and own the behavioural analytics layer that lets us understand how users engage with our pages, what drives them toward sign-up, and where we can sharpen the experience. You will run a relentless A/B testing programme to convert high-intent visitors into registered users. Onboarding — You will own the full sign-up funnel: email submission through to KYC initiation. Every touchpoint in this sequence is an opportunity to reduce friction, build trust, and set the user up for activation. Sign-up Rewards — You will own the reward and incentive mechanics tied to the sign-up event: welcome bonuses, sign-up campaign offers, and any reward that activates at account creation. The goal is to use reward design as a conversion lever at the top of the funnel — pulling users from landing to registered account faster and with higher intent. Onboarding rewards from KYC completion through to first deposit and first trade are owned separately. Login & Authentication — You will own the returning-user experience: a fast, secure, and modern authentication journey that keeps active users engaged and protects them without making them feel it. These four areas are held by one PM because decisions in each are deeply interconnected. The trust built during onboarding shapes the authentication experience users expect. The reward mechanic at sign-up influences how users behave through KYC initiation. The quality of the login journey determines whether funded users return to trade again tomorrow. This is an execution-first, high-ownership role. The
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