Crypto.com
Finance / FinServ
PrincipalProductManagerDiscovery&Onboarding(Exchange)
“Principal Product Manager - Discovery & Onboarding(Exchange) at Crypto.com. Skills: conversion funnel optimisation, sign-up instrumentation, authentication modernisation, onboarding reward design, product analytics platforms, experimentation platforms, AI-native workflow. Landing & Conversion Optimisation. Onboarding Funnel (Sign-up to KYC Initiation)”
What You'll Achieve.
reduce friction, build trust, and set the user up for activation; use reward design as a conversion lever at the top of the funnel — pulling users from landing to registered account faster and with higher intent; keeps active users engaged and protects them without making them feel it; measurable conversion improvements as evidence of impact; targeting a minimum of four experiments per month once infrastructure is established; Define conversion targets at each step, track actuals on a weekly cadence, and drive improvements through UX iteration and controlled experimentation; Ensure step-level drop-off is fully attributed to specific friction points rather than absorbed into aggregate funnel metrics; ensuring rewards are positioned as a conversion trigger rather than an afterthought; Instrument reward redemption tracking to measure the direct impact of sign-up incentives on registration conversion rate and downstream funnel progression; targeting time-to-login below 10 seconds for returning users; Drive adoption of passkey and biometric authentication as leading-indicator metrics for the modernisation of the authentication stack; reduce the time from insight to experiment to shipped improvement
Industry & Context.
Can identify a conversion-degrading UX problem from a session recording and produce a testable hypothesis within hours
What They're Looking For.
Must Have
6–8+ years in Product Management, Proven experience at a high-growth technology company — crypto exchange, fintech, neo-bank, or multi-asset broker preferred but not mandatory — where you have personally owned and solved the problems described in this role: conversion funnel optimisation, sign-up instrumentation, authentication modernisation, or onboarding reward design, Proven track record owning a sign-up, onboarding, or authentication funnel end-to-end — with measurable conversion improvements as evidence of impact, Deep hands-on experience with product analytics platforms — Mixpanel, Amplitude, Segment, GA4, or equivalents, Able to write SQL to build funnel queries and cohort analyses independently, Practical experience with session-recording and heatmap tooling — knows how to design an event taxonomy from scratch, not just consume one, Experienced in designing and running statistically valid A experiments — including managing peeking bias, sample ratio mismatch, and novelty effects, Proficient with experimentation platforms — Optimizely, VWO, LaunchDarkly, Statsig, or equivalent, Understands end-to-end event instrumentation: client-side event firing, server-side validation, and data pipeline to analytics warehouse — able to review an instrumentation spec with Engineering and identify gaps, Comfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems with Engineering teams, Understands how regional compliance requirements (SCA, GDPR, ePrivacy) affect tracking consent flows and authentication architecture, Can identify a conversion-degrading UX problem from a session recording and produce a testable hypothesis within hours, Sharp on information hierarchy, trust signal placement, CTA design, and onboarding flow sequencing across web and mobile, Demonstrable use of agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human-in-the-loop practices to measurably accelerate the discovery-to-delivery lifecycle — required, not a nice-to-have
Nice to Have
crypto exchange, fintech, neo-bank, or multi-asset broker preferred but not mandatory
What You'll Do.
Landing & Conversion Optimisation
Onboarding Funnel (Sign-up to KYC Initiation)
Login & Authentication
How You'll Work.
Team & Collaboration
collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members; coordinating on landing page experience and UTM attribution upstream of sign-up; page layout, onboarding UX, authentication UI, and content hierarchy; analytics instrumentation, A test infrastructure, auth systems, and verification flows, development; funnel dashboards, experimentation analysis, and session behavioural data; authentication architecture, ATO prevention, and fraud signal integration; shared instrumentation and alignment at the KYC initiation reward ladder handoff; Define the event taxonomy in partnership with Engineering and Data; Work with Design and Content to optimise page layout, messaging hierarchy, trust signals, and CTA placement; Work with Legal and Compliance to accommodate regional onboarding variations; Work with Marketing and Campaigns to define reward value, eligibility criteria, and communication timing; Own the clean handoff to the Verification & Activation PM; in partnership with Security and Risk; as a PM-driven design constraint from the outset
Process & Methodology
drives stakeholders to unblock, prioritise, and ship — without waiting for direction
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