Crypto.com
Product Management
PrincipalProductManagerDiscovery&Onboarding(Exchange)
“Principal Product Manager - Discovery & Onboarding(Exchange) at Crypto.com. Skills: Product management, Discovery, Onboarding, Conversion optimisation, Authentication. Own discovery and onboarding journey. Build behavioural analytics layer”
What You'll Achieve.
Reduce friction; Build trust; Set users up for activation; Use reward design as conversion lever; Pull users faster; Keep active users engaged; Protect users; Achieve ultimate goal
Industry & Context.
Root cause analysis; Troubleshooting; Hypothesis generation
What They're Looking For.
Must Have
5+ years experience, Experience with analytics instrumentation, Experience with A/B testing infrastructure, Experience with auth systems, Experience with verification flows, Experience with funnel dashboards, Experience with experimentation analysis, Experience with session behavioural data, Experience with authentication architecture, Experience with ATO prevention, Experience with fraud signal integration, Experience with KYC initiation, Experience with reward ladder handoff, Experience with behavioural analytics framework, Experience with event taxonomy, Experience with pre-sign-up user action instrumentation, Experience with landing-to-sign-up conversion journey, Experience with session-recording tooling, Experience with heatmap tooling, Experience with A/B testing programme, Experience with page layout optimisation, Experience with messaging hierarchy optimisation, Experience with trust signal optimisation, Experience with CTA placement optimisation, Experience with sign-up funnel conversion, Experience with post-sign-up journey UX, Experience with email submission UX, Experience with email verification UX, Experience with phone submission UX, Experience with phone verification UX, Experience with KYC initiation UX, Experience with regional onboarding variations, Experience with reward mechanics, Experience with sign-up campaign incentives, Experience with promotional offers, Experience with reward redemption tracking, Experience with OTP delivery architecture, Experience with FIDO2/WebAuthn/passkey implementation, Experience with session token design, Experience with ATO prevention systems, Experience with regional compliance requirements, Experience with tracking consent flows, Experience with authentication architecture UX, Experience with information hierarchy, Experience with trust signal placement, Experience with CTA design, Experience with onboarding flow sequencing, Experience with agentic AI tools
Nice to Have
AI-native workflow
What You'll Do.
Own discovery and onboarding journey
Build behavioural analytics layer
Understand user engagement
Sharpen user experience
Run A/B testing programme
Convert visitors to registered users
Reduce friction in sign-up
Build trust in sign-up
Set users up for activation
Own reward and incentive mechanics
Use reward design as conversion lever
Pull users from landing to account
Own returning-user experience
Provide fast authentication journey
Provide secure authentication journey
Provide modern authentication journey
Keep active users engaged
Protect users during authentication
Drive stakeholders to unblock
Drive stakeholders to prioritise
Drive stakeholders to ship
Design behavioural analytics framework
Define event taxonomy
Instrument user actions
Build funnel dashboards
Analyse session recordings
Surface engagement patterns
Surface conversion opportunities
Translate insights into hypotheses
Optimise messaging hierarchy
Optimise trust signals
Optimise CTA placement
Run A/B testing programme
Evaluate content effectiveness
Guide visitors toward account creation
Own conversion performance
Define conversion targets
Track conversion actuals
Drive improvements through UX iteration
Drive improvements through experimentation
Attribute step-level drop-off
Accommodate regional onboarding variations
Design reward mechanics
Define eligibility criteria
Define communication timing
Instrument reward redemption tracking
How You'll Work.
Team & Collaboration
Coordinate with Growth; Coordinate with Design; Coordinate with Engineering; Coordinate with Data/Analytics; Coordinate with Security/Risk; Coordinate with Verification PM; Work with cross-functional teams; Engage stakeholders
Process & Methodology
Roadmap planning, Prioritisation, Execution
Applying for this Principal Product Manager - Discovery & Onboarding(Exchange) role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Lever
- Lever uses a streamlined one-page form — apply in under 5 minutes.
- LinkedIn import works well; review parsed data before submitting.
- The cover letter field is optional but visible to reviewers — use it to differentiate.
- Referral codes from employees can significantly boost visibility of your application.
ANONYMOUS · UNFILTERED
What do employees actually say about Crypto.com?
Real rants from real employees. Read before you apply.