PrincipalProductManager,Digital&Commerce

This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B, F-1, OPT, STEM-OPT, or TN visa, nor is it available to work corp-to-corp. The Role Lonely Planet is looking for a Principal Product Manager to lead the evolution of our web experiences and the platforms that power them. This role sits at the intersection of traveler experience, content, technology, and business strategy — and it's squarely focused on outcomes. We want a product leader who gets energized by moving numbers that matter: engagement, conversion, membership growth, revenue. Someone who can hold a complex, multi-surface portfolio together, set a clear direction, and bring the team along with them. You'll own the product roadmap for Lonely Planet's web ecosystem while partnering closely with App, CMS, Editorial, Design, Engineering, Data, SEO, and Commercial teams. What You'll Own Editorial Content know when to build for now and when to build for scale Write clear, high-quality PRDs and Jira tickets that let engineering and design move fast and build right Use analytics, experimentation, and behavioral insights to drive decisions and measure impact — direct ownership of CVR, RPV, AOV, engagement depth, and membership growth Accelerate how the team works: sharpen frameworks, improve prioritization, raise the quality of requirements — not just your own output Identify and apply AI tools to improve both team workflows and traveler-facing experiences Drive alignment across Design, Engineering, Editorial, Marketing, and App — unblocking decisions and maintaining momentum Partner with CMS and Editorial to evolve content creation, management, and distribution systems Lead the product side of partnership deal implementation and define site-level integration strategy Required Qualifications 8+ years of product management experience with demonstrated progression to Staff or Principal scope Proven portfolio-level ownership — experience managing multiple interconnected pr