Life360

Technology

PrincipalProductManager,AINative(Engagement)

CA$181–213k Canada Remote Friendly
The Brief

“Principal Product Manager, AI Native (Engagement) at Life360. Skills: Engagement growth, Product strategy, AI native operations. Drive engagement growth across member experience. Identify and ship high-impact ways to deepen engagement”

What You'll Achieve.

Highest-impact evolutions to engagement identified and validated; Forward roadmap coherent across key bets; Multiple forms of engagement accelerated growth; Team clear line of sight to next horizon; Engagement compounded; New circle types driving meaningful lift

Industry & Context.

Technology
Problems you'll solve

Judgment calls AI shouldn't make

What They're Looking For.

Must Have

8+ years of consumer product experience shipping cross-functional, member-facing work with measurable engagement and growth outcomes, consumer instinct paired with the technical fluency to hold your own with engineering leads, Versatility and depth spanning engagement strategy, member experience, growth partnership, and instrumentation, Systems thinking, UX detail, and quantitative experimentation, Strategic ownership with execution muscle, Bias toward shipping over architecting, Growth-shaped instincts, AI-native operator and builder

Nice to Have

real depth in at least one of activation, growth, or consumer engagement platforms, worked on activation, virality, or onboarding before, shipped at least one initiative where the outcome materially moved a top-line acquisition or activation number

What You'll Do.

Drive engagement growth across member experience

Identify and ship high-impact ways to deepen engagement

Grow engagement in multiple forms

Partner with Growth and adjacent teams

Drive measurable lift across new circles

Operate as a deep collaborator

Shape bigger bets in partnership with leaders

Contribute to product building directly

How You'll Work.

Team & Collaboration

Partner closely with Growth and Product Platform teams; Operate as a senior peer to leaders; Shape bigger bets in partnership with cross-functional leaders; Bring rigor and pace to team collaboration; Path through is built with the team; Co-own surfaces with adjacent leads

Communication Scope

Communicate directly

Process & Methodology

Breaking vague mandates into shippable milestones, Holding multiple parallel workstreams

Free ATS check

Applying for this Principal Product Manager, AI Native (Engagement) role?

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