True Link

Fintech

PrincipalProductDesigner

$220–350k ~AI est. United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Principal Product Designer at True Link. Skills: Product design, User experience, Customer insight. Lead end-to-end product design. Support design needs”

Industry & Context.

Fintech
Problems you'll solve

Identify open questions; Translate insight into design decisions

What They're Looking For.

Must Have

8+ years product design experience, Experience in lean team environments

Nice to Have

Experience in fintech, Experience in financial services, Experience in a regulated product environment, Experience designing for caregivers, Experience designing for older adults, Experience designing for people with complex needs, Familiarity with AI-powered product features

What You'll Do.

Lead end-to-end product design

Drive customer insight and research

Run customer interviews

Conduct usability tests

Synthesize findings into design implications

Represent design in client-facing settings

Produce polished design work

Maintain design coherence

Handle full range of design needs

How You'll Work.

Team & Collaboration

Product managers; Engineering leads; Cross-functional discussions; Product and engineering leadership; Non-design stakeholders

Communication Scope

Presenting design decisions; Presenting rationale

Process & Methodology

Roadmap thinking

Full Job Description

We are a profitable, mission-driven fintech company building financial solutions for people whose needs go unmet by traditional institutions – people with disabilities, older adults, and people in recovery, and the families and professionals who care for them. We get to wake up every day knowing our work has a profound impact on our customers’ lives, and we run the business with the discipline to keep doing it for the long haul. That track record has earned us a spot on the Forbes Fintech 50 and the Inc. 5000 list of America’s fastest-growing companies for the last two years. Design plays an important strategic role at True Link. We're looking for a Principal Product Designer to join our lean and senior product team as a senior individual contributor. Someone who can operate with a high degree of independence, lead customer insight and research initiatives, and own design quality across two of our core business lines. You’ll act as a design consultant, identifying and advocating for high impact areas per the company OKRs, and for strategic focus to bring customer insights to the table and improve the user experience, in addition to supporting in-flight product initiatives. You'll work day-to-day with our product managers and engineering leads, reporting to the Head of Design. With you, it will be a design team of two; so high autonomy, but still someone to collaborate with. This isn't a role where you'll wait to be handed a brief - you'll be expected to identify what questions need answering, go get the answers, and translate insight into design decisions that move the product forward. Our users are wonderfully complex and our products solve real, meaningful problems. We are proud to serve family caregivers, professional fiduciaries, trust administrators, people in recovery, and the people who love and support them. WHAT YOU'LL DO - Lead end-to-end product design for our Card Platform. From mobile UX iterations of our core product, to iterations of new products as w

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