True Link
Fintech
PrincipalProductDesigner
Neural analysis suggests this role is
optimal for Senior candidates.
“Principal Product Designer at True Link. Skills: Product design, User experience, Customer insight. Lead end-to-end product design. Support design needs”
Industry & Context.
Identify open questions; Translate insight into design decisions
What They're Looking For.
Must Have
8+ years product design experience, Experience in lean team environments
Nice to Have
Experience in fintech, Experience in financial services, Experience in a regulated product environment, Experience designing for caregivers, Experience designing for older adults, Experience designing for people with complex needs, Familiarity with AI-powered product features
What You'll Do.
Lead end-to-end product design
Drive customer insight and research
Run customer interviews
Conduct usability tests
Synthesize findings into design implications
Represent design in client-facing settings
Produce polished design work
Maintain design coherence
Handle full range of design needs
How You'll Work.
Team & Collaboration
Product managers; Engineering leads; Cross-functional discussions; Product and engineering leadership; Non-design stakeholders
Communication Scope
Presenting design decisions; Presenting rationale
Process & Methodology
Roadmap thinking
Full Job Description
We are a profitable, mission-driven fintech company building financial solutions for people whose needs go unmet by traditional institutions – people with disabilities, older adults, and people in recovery, and the families and professionals who care for them. We get to wake up every day knowing our work has a profound impact on our customers’ lives, and we run the business with the discipline to keep doing it for the long haul. That track record has earned us a spot on the Forbes Fintech 50 and the Inc. 5000 list of America’s fastest-growing companies for the last two years. Design plays an important strategic role at True Link. We're looking for a Principal Product Designer to join our lean and senior product team as a senior individual contributor. Someone who can operate with a high degree of independence, lead customer insight and research initiatives, and own design quality across two of our core business lines. You’ll act as a design consultant, identifying and advocating for high impact areas per the company OKRs, and for strategic focus to bring customer insights to the table and improve the user experience, in addition to supporting in-flight product initiatives. You'll work day-to-day with our product managers and engineering leads, reporting to the Head of Design. With you, it will be a design team of two; so high autonomy, but still someone to collaborate with. This isn't a role where you'll wait to be handed a brief - you'll be expected to identify what questions need answering, go get the answers, and translate insight into design decisions that move the product forward. Our users are wonderfully complex and our products solve real, meaningful problems. We are proud to serve family caregivers, professional fiduciaries, trust administrators, people in recovery, and the people who love and support them. WHAT YOU'LL DO - Lead end-to-end product design for our Card Platform. From mobile UX iterations of our core product, to iterations of new products as w
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