Renesas Electronics
Automotive
Principal,MarketingBusinessDevelopment(TechnicalMarketing)
“Principal, Marketing - Business Development (Technical Marketing) at Renesas Electronics. Skills: Automotive MCU Marketing, Business Development, Technical Marketing. Develop and implement marketing strategies for automotive MCU products in Japan aligning with business objectives. Define product positioning and compelling messaging for target segments and customers”
What You'll Achieve.
Achieving measurable marketing goals and objectives; Drive market share growth
Industry & Context.
Address market challenges effectively
What They're Looking For.
Must Have
Bachelor in engineering or related fields, 10+ years of work experience, Ability to communicate fluently with Japanese people in Japanese, Ability to communicate in English on a daily basis, Knowledge of automotive Semiconductor/Automotive chips technologies, architectures, and applications, Proven track record of successful marketing experience in this domain, Good understanding of Japan automotive markets (E/E architecture, ADAS, and Body), including market trends, customer needs, and regulatory requirements, Demonstrated ability to develop and execute effective marketing strategies that align with Japan automotive business objectives and drive market share growth, Collaboration skills to work closely with engineering, sales, and product teams to translate technical capabilities into compelling marketing messages, Proficiency in conducting market research, competitor analysis, and customer insights to identify opportunities and address market challenges effectively, Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions, Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders, A results-oriented mindset with a focus on achieving measurable marketing goals and objectives
What You'll Do.
Develop and implement marketing strategies for automotive MCU products in Japan aligning with business objectives
Define product positioning and compelling messaging for target segments and customers
Lead efforts to secure design wins in collaboration with sales and FAEs
Build relationships with key customers and partners
Collaborate with engineering
and product teams for effective marketing and successful product promotions
Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
Conduct market analysis
and customer insights to identify growth opportunities and market trends
Representing the company at industry events and conferences
Monitor and analyze marketing performance metrics
providing regular reports and actionable insights to senior management
How You'll Work.
Team & Collaboration
Lead efforts to secure design wins in collaboration with sales and FAEs; Collaborate with engineering, sales, and product teams for effective marketing and successful product promotions; Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
Communication Scope
Ability to communicate fluently with Japanese people in Japanese; Ability to communicate in English on a daily basis; Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders
Applying for this Principal, Marketing - Business Development (Technical Marketing) role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on SmartRecruiters
- SmartRecruiters often includes a video screening step — check camera and mic permissions.
- Link your GitHub or portfolio directly in the profile section for technical roles.
- Applications may be reviewed by AI scoring before reaching a recruiter — use keywords from the job description.
ANONYMOUS · UNFILTERED
What do employees actually say about Renesas Electronics?
Real rants from real employees. Read before you apply.