Principal,LifecycleAutomations&Incentives

Meet Upside: We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives. The Impact You'll Make: As the Principal, Lifecycle Automations & Incentives, you will be the primary architect behind accelerating the scale of an automated, hyper-personalized, and scalable lifecycle growth engine. We are looking for a seasoned lifecycle leader and growth strategist capable of operating at the absolute intersection of consumer psychology, data-driven automation, and active financial engineering. You’ll report to the Director of Lifecycle Marketing, and together you will drive strategy, execution, experimentation and regular optimization on two of the most critical levers for Upside’s growth: a full-funnel "core" lifecycle ecosystem tightly aligned with consumer growth goals and the strategic, profitable deployment of a large incentive bonus budget to help influence consumer behavior. What You'll Do: Scale the Core & Drive Multi-Vertical (MV) Ecosystem Growth - Architect the Automated Funnel: Lead "Core Lifecycle" workstreams, helping us evolve from ad-hoc, one-off sends to a robust, automated ecosystem. You will personally design, build, instrument, and optimize sophisticated lifecycle automations across onboarding, habituation (M1–M3 retention), reactivation, and high-upside viral referral loops. This is a highly hands-on role requiring deep expertise in CRM and marketing automation